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China Organic Food Market Outlook to 2020 - Rising Food Safety Concerns and Urban Population to Prosper Market Growth

Jul 26 2016 Pages: 142 Language: English Price: $1100

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: Ken Research

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Executive Summary

The report titled "China Organic Food Market Outlook to 2020 - Rising Food Safety Concerns and Urban Population to Prosper Market Growth" which provides a comprehensive analysis of the organic food market in China. The report covers various aspects such as overall size of China organic food market, segmentation on the basis of source of procurement, urban and rural demand, different organic food types, distribution channels and major cities. The report also covers the trade scenario in the market, organic certification process in details and Government's role and regulations in the industry. This report also offers prevalent trends and developments in industry, Porter's 5 Forces analysis and challenges in the industry. The report also covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. Moreover, the report also captures the online market for organic food and offers information regarding the business models operating in the segment. Major macroeconomic indicators affecting the market have also been highlighted in the report. The report is useful for existing organic food manufacturers and processors, importers and exporters of organic food, consultants, small and big retailers including online companies operating in the market.

China Organic Food Market

Owing to increasing food safety concerns and rapidly emerging middle class population, the market for organic food in China has seen a decent growth over the period 2010-2015. China has currently become the world's fourth-biggest consumer of organic food. Also, globally China had the fourth largest area for organic agriculture in 2014. The organic agricultural land in China stood at ~ million hectares in 2014. The organic food market size in China has grown at a CAGR of ~% over the period 2010-2015 and has been estimated at USD ~ billion in 2015. In terms of number of organic products, the market has come a long way from having ~ varieties in 2010 to ~ in 2015.

Consumption of organic food items has also matured at a fair rate to account for approximately ~% of the overall food consumption in 2015 from that of ~% back in 2010. The market has a huge potential in the sense that the industry still fails to meet 30% of the domestic demand. The trade scenario in the market has been quite upbeat, except the hit back in exports during the period 2012-2014. The export market for organic food in China grew at a decent CAGR of ¬% over the period 2010-2015 has registered revenues worth USD ¬ billion in 2015. The import market, though currently very small in size, registered a high CAGR of ¬% over the period 2010-2015 and was valued at USD ¬ million in 2015.

Regions such as United States, Australia and European Union have been the major import sources for China. The competitive scenario in the market is quite fragmented with presence of as many as ~ companies engaged in organic food and beverage production. There are only a handful of small companies who have their businesses totally dedicated to organic production and processing. The market is characterized by larger firms engaged in production and supply of some special organic food products. Therefore, even the largest of the players have a maximum of around ~% of the market share. For example, two large organic dairy companies- Yili and Mengniu together accounted for only ~% of the overall organic sales value in 2015. The market is expected to see some major consolidations as larger players expand their organic product offerings and bind the stake holders in the existing distribution system.

The consumer segment in the market is dominated by the urban population as the major target group. As far as distribution channels are concerned, supermarkets and hypermarkets have been resulting for around ~% of the organic food sales in the country. However, the online stores have garnered a fair share over the years to become one of the prominent channels for organic food procurement. In the segmentation by different food types, vegetable items stood as the most common organic food purchased by the Chinese population with ~% market share. Vegetable sales were followed by grain, tea and fruit as major selling items. Rice and pulses were highest contributing segments within grains with share worth ~%, ~% and ~% respectively in terms of market revenues in 2015, while green tea and oolong tea were the major categories within organic tea

China Online Organic Food Market
The online market for organic food in China is still at a nascent stage but the exponentially growing e-commerce in China has incentivized many organic retailers to venture into the online segment. Online players like Fields China, Tony's Farm and Epermarket has heavily supported the percolation of organic trend in the mainland. A majority of the online organic retailers follow a subscription based model wherein they have various institutions like schools, hospitals and corporate houses subscribe to their portals and receive daily or weekly or monthly deliveries of food boxes. The charges vary depending on the delivery frequency. The online organic food market is expected to grow to USD ~ billion by 2020 at a formidable CAGR of ~% over the period 2015-2020.

Key Topics Covered in the Report:

The Market Size of China Organic Food Market.
Value chain analysis of China Organic Food Market.
Growth Drivers and Challenges in China Organic Food Market.
Specialty Shops for Organic Products in China.
Consumer Profiles in China Organic Food Market.
Market Segmentation by Source of Procurement, Urban and Rural Demand, Distribution Channels, Types of Organic Food.
Profiles of Major Players in China Organic Food Market.
Government Role and Regulations in China Organic Food Market.
Trade Scenario in China Organic Food Market.
Certification Process in China Organic Food Market.
Future Projections for China Organic Food Market.
The Market Size of China Online Organic Food Market.
Market segmentation of China Online Organic Food Market on the Basis of Mode of Placing Order and Weekday and Weekend Orders.
Profiles of Major Players in China Online Organic Food Market.
Business Model in China Online Organic Food Market
China Online Organic Food Market Future Projections and Outlook.
Analyst Recommendations.

1. Executive Summary
Genesis of Organic Food Market in China
Market Dynamics in the Present Context
Growth Impetus for the Market
Challenges in the Market
Certification Process for Organic Products in China
Consumer Preferences for Organic Food in China
Market Segmentation for Organic Food Products in China
Online Market for Organic Food
Trade Scenario
Positioning of Major Players in Organic Food Market
Government Role and Regulation in the Industry
Future Potential of the Market
Recommendation for the Stakeholders

2. Appendix
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Research Methodology
Approach - Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Senstivity Model
Final Conclusion

3. China Organic Food Market Introduction and Size, 2010-2015

4. Value Chain Analysis of China Organic Food Market
4.1. Local Manufacturing Model
4.2. Import Based Model

5. Growth Drivers and Challenges in China Organic Food Market
Increasing Food Safety Concern Leading People towards Organic Food
Rise in Average Household Incomes leading to rise in Demand
Rising Imports Fuel the Market
Mistrust of Domestic Certification
Disruptive Supply Chain because of Alterante High Margin Offerings
High Price Differential Between Conventional and Organic products
High Environmental Pollution in China

6. Trade Scenario of Organic Food in China
6.1. Import of Organic Food
Import Duty Rate for Import of Organc foods
6.2. Export of Organic Food

7. Specialty Shops for Organic Products in China

8. Regulations and Role of Government in China Organic Food Market

9. Organic Food Certification Bodies in China

10. Consumer Profile in China Organic Food Market

11. Porter's Analysis of China Organic Food Market
Rivalry Among Competitors
Bargaining Power of Suppliers
Bargaining Power of buyers
Threat of New Entrants
Threat of Substitutes

12. China Organic Food Market Segmentation
12.1. By Source of Procurement (Domestic and Imports), 2015
12.2. By Rural and Urban Demand, 2015
12.3. By Distribution Channels (Supermarket/Hypermarket, Online, Small Grocery/Retail/Specialty Stores, Community Supported Agriculture (CSA) and Others), 2015
12.4. By Type of Organic Food (Vegetables, Grain, Tea, Fruits, Aquaculture, Livestock, Vegetable Oil, Processed Food and Others), 2015
12.4.1. By Demand from Major Provinces (Shanghai, Beijing, Shenzhen, Guangzhou and Others), 2015

13. Market Share of Major Players in the China Organic Food Market
13.1. Competitive Scenario
13.2. Company Profile of Major Organic Food Manufacturers in China
13.2.1. KangGang Food Development Co. Ltd.
13.2.2. Sino Agro Food Inc.
13.2.3. Inner Mongolia Yili Industrial Group
13.2.4. China Minzhong Food Corporation Limited
13.2.5. Jiangxi Jinyuan Agriculture Development Co. Ltd.
13.2.6. Taian Taishan Asia Food Co. Ltd.
13.2.7. Zhejiang Caiyunjian Tea Co,Ltd
13.2.8. BIOFarm

14. China Online Organic Food Market Introduction and Size
14.1. Business Models Prevalent in China Online Organic Food Market
14.2. China Online Organic Food Market Segmentations
14.2.1. By Mode of Placing Order (Mobile and Desktop), 2015
14.2.2. By Weekday and Weekend Orders
14.3. China Online Organic Food Market Future Outlook and Projections, 2016-2020
14.4. Company Profiles for Major Players in China Online Organic Food Market
14.4.1. Fields China
14.4.2. Tony's Farm
14.4.3. EperMarket

15. China Organic Food Market Future Outlook and Projections, 2016-2020

16. Cause and Effect Relationship Analysis in China Organic Food Market

17. Analyst Recommendation

18. Macro Economic Variables Impacting the China Organic Food Market
18.1. Consumer Expenditure on Food and Beverages, 2010-2020
18.2. Urban Population in China, 2010-2020
18.3. GDP from Agriculture, 2010-2020
18.4. Food Inflation in China, 2010-2020
18.5. High Net-Worth Individuals in China, 2010-2020

Figure 3-1: Comparative Analysis of China Organic Food Market on the Basis of Area under Organic Agricultural Land with other Global Countries, 2015
Figure 3-2: Comparative Analysis of China Organic Food Market on the Basis of Global Sales of Organic Food in Percentage (%), 2015
Figure 3-3: China Organic Food Market Size on the Basis of Revenue in USD Billion and Growth Rate in Percentage (%), 2010-2015
Figure 3-4: China Organic Food Market Size on the Basis of Number of Organic Food Products and Growth Rate in Percentage (%), 2010-2015
Figure 3-5: Organic Food Consumption as Proportion of Overall Food Consumption in Percentage (%), 2010-2015
Figure 4-1: Supply Chain for Domestic Organic Products in China Organic Food Market
Figure 4-2: Supply Chain for Imported Organic Products in China Organic Food Market
Figure 5-1: Food Safety Concern Level among Chinese Consumers by Issue in China, 2015
Figure 5-2: Annual Per Capita Income of Urban Households in China in CNY, 2010-2015
Figure 5-3: Leading Food Importers Worldwide by Value of Food Imports in USD Billion, 2014
Figure 5-4: Supply Chain Leakage in China Organic Food Market
Figure 5-5: Air Pollution levels in Chinese Cities on the Basis of Daily Average Particulate Pollution (PM2.5)
Figure 7-1: City-Wise Distribution of Specialty Shops in China Organic Food Market on the Basis of Number of Specialty Shops in Percentage (%), 2015
Figure 9-1: Application procedure for Organic Food Certification in China
Figure 10-1: China Organic Food Market Consumer Profile by Income Group Child (<10,000, 10,000-50,000, 50,000-100,000 and >100,000) on the Basis of Revenues in Percentage (%), 2015
Figure 10-2: China Organic Food Market Consumer Profile by Age (15-30 Years, 30-45 Years and above 45 Years) on the Basis of Revenues in Percentage (%), 2015
Figure 10-3: China Organic Food Market Consumer Profile by Child (Have Child and Have No Child) on the Basis of Revenues in Percentage (%), 2015
Figure 10-4: China Organic Food Market Consumer Profile by Socio-Economic Profile (White-Collar Families, Families with Young Children, Government Officials, Families with Health Issues, Foreigners living in China, Oversees Returnees, Business People from Chinese Taipei and Hong Kong, Young People and Others) on the Basis of Revenues in Percentage (%), 2015
Figure 11-1: Effect of Porter's Five Forces in China Organic Food Market
Figure 12-1: China Organic Food Market Segmentation by Source of Procurement (Domestic and Import), on the Basis of Revenues in Percentage (%), 2015
Figure 12-2: China Organic Food Market Segmentation by Urban and Rural Demand on the Basis of Revenues in Percentage (%), 2015
Figure 12-3: China Organic Food Market Segmentation by Distribution Channels (Supermarket/Hypermarket, Online, Small Grocery/Retail/Specialty Stores, Community Supported Agriculture (CSA) and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-4: China Organic Food Market Segmentation by different Organic Food Type (Vegetables, Grains, Tea, Fruits, Aquaculture, Livestock, Vegetable Oils, Processed Foods and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-5: China Organic Vegetable Market Segmentation by different Vegetable Types (Leafy Vegetables, Mushrooms, Tuberous Root Vegetables and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-6: China Organic Grains Market Segmentation by different Grain Types (Rice, Legumes and Pulses, Wheat and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-7: China Organic Tea Market Segmentation by different Tea Types (Green Tea, Oolong Tea and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-8: Organic Fruits Segmentation by different Fruit Types (Strawberries, Grapes, Apples, Pears and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-9: China Organic Aquaculture Products Market Segmentation by different Aquaculture Types (Crab, Fish, Shrimp and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-10: China Organic Livestock Products Market Segmentation by different Livestock Types (Dairy Products, Meat, Eggs and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-11: Organic Vegetable Oils Segmentation by different Vegetable Oil Types (Soybean, Tea Oil, Sunflower Seeds and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-12: Organic Processed Foods Segmentation by different Processed Food Types (Dried Fruits, Frozen Vegetables, Can Vegetables and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 12-13: China Organic Food Market Segmentation by Demand from Major Regions (Shanghai, Beijing, Shenzhen, Guangzhou, Guangdong and Others), on the Basis of Revenues in Percentage (%), 2015
Figure 13-1: Revenue and Profit of Inner Mongolia Yili Industrial Group in USD Billion, 2010-2015
Figure 13-2: Revenue and Profit of China Minzhong Food Corporation Limited, FY'2010-FY'2015
Figure 13-3: China Minzhong Food Corporation Limited Revenue Share by Region in Percentage (%), 2015
Figure 13-4: China Minzhong Food Corporation Limited Revenue Share by Products in Percentage (%), 2015
Figure 14-1: China Online Organic Food Market Size on the Basis of Gross Merchandise Value (GMV) in USD Million and Growth Rate in Percentage (%), 2010-2015
Figure 14-2: Online-Offline Split in China Organic Food Market on the Basis of Revenue in USD Billion, 2010-2015
Figure 14-3: Business Model in China Online Organic Food Market
Figure 14-4: China Online Organic Food Market Segmentation by Mode of Placing Order (Desktop/Laptop and Mobile) on the Basis of Revenue in Percentage (%), 2015
Figure 14-5: China Online Organic Food Market Segmentation by Weekday and Weekend Orders on the Basis of Revenue in Percentage (%), 2015
Figure 14-6: China Online Organic Food Market Future Projections on the Basis of Gross Merchandise Value in USD Million, 2016-2020
Figure 14-7: Membership-Based Pricing Model of Tony's Farm
Figure 15-1: China Organic Food Market Future Projections on the Basis of Revenue in USD Billion, 2016-2020
Figure 17-1: Domestic and International Exhibitors at BIOFACH China, 2010-2015
Figure 18-1: Consumer Expenditure on Food and Beverages in USD Billion, 2010-2020
Figure 18-2: Urban Population in China, 2010-2020
Figure 18-3: Gross Domestic Product from Agriculture in USD Billion, 2010-2020
Figure 18-4: Food Inflation in China in Percentage (%), 2010-2020
Figure 18-5: High Net-Worth Individuals in China in Thousands, 2010-2020

Table 2-1: Correlation Matrix of China Organic Food Market
Table 2-2: Regression Coefficients Output for China Organic Food Market
Table 3-1: Drivers for China Organic Food Market and Year-on-Year Developments
Table 5-1: Notable Food Scandals in China
Table 5-2: Pricing Differential of Organic and Conventional Food in China
Table 6-1: Import Duty Rate for Importing Organic Food into China
Table 6-2: Rules and Regulations for Import of Organic Products in China
Table 6-3: Popular Organic Milk Brands Imported in China
Table 6-4: Export Value of Organic Food from China on the Basis of Different Product Categories in USD Million, 2014
Table 7-1: Major Specialty Shops for Organic Products Sales in China
Table 8-1: Government's Role in China Organic Food Market
Table 8-2: Organic Legislation and Organic Bodies in China
Table 8-3: Measures applicable to China's Domestic Certification, Production, Processing, and Sales of Organic Products.
Table 9-1: Application process through OFDC
Table 9-2: Certification Essentials in China Organic Food Market
Table 10-1: Consumer Profiles for China Organic Food Market by Income, Age, Socio-Economic Profile, Kids and Without Kids, 2015
Table 12-1: China Organic Food Market Segmentation by Source of Procurement (Domestic and Import), on the Basis of Revenues in USD Million, 2015
Table 12-2: China Organic Food Market Segmentation by Urban and Rural Demand on the Basis of Revenues in USD Million, 2015
Table 12-3: China Organic Food Market Segmentation by Distribution Channels (Supermarket/Hypermarket, Online, Small Grocery/Retail/Specialty Stores, Community Supported Agriculture (CSA) and Others), on the Basis of Revenues in USD Million, 2015
Table 12-4: China Organic Food Market Segmentation by Organic Food Type (Vegetables, Grains, Tea, Fruits, Aquaculture, Livestock, Vegetable Oils, Processed Foods and Others), on the Basis of Revenues in USD Million, 2015
Table 12-5: Major Organic Vegetables in China Organic Food Market
Table 12-6: Major Organic Grains in China Organic Food Market
Table 12-7: Major Organic Tea in China Organic Food Market
Table 12-8: Major Organic Tea Regions in China
Table 12-9: Major Organic Fruits (Strawberries, Grapes, Apples, Pears and Others) in China Organic Food Market
Table 12-10: Major Organic Aquaculture in China Organic Food Market
Table 12-11: Major Organic Livestock in China Organic Food Market
Table 12-12: Major Vegetable Oils in China Organic Food Market
Table 12-13: Major Processed Food in China Organic Food Market
Table 12-14: China Organic Food Market Segmentation by Demand from Major Regions (Shanghai, Beijing, Shenzhen, Guangzhou, Guangdong and Others), on the Basis of Revenues in USD Million, 2015
Table 12-15: Organic Farmed Land Size in China by Regions in 1000 Hectares, 2014
Table 13-1: Company Profile of KangGang Food Development Co. Ltd.
Table 13-2: Company Profile of Sino Agro Food
Table 13-3: Company Profile for Inner Mongolia Yili Industrial Group
Table 13-4: Company Profile of China Minzhong
Table 13-5: Company Profile of Jiangxi Jinyuan
Table 13-6: Company Profile of Taian Taishan
Table 13-7: Distribution of Taian Taishan Processing Plants and Other KPIs
Table 14-1: Drivers for China Online Organic Food Market and Year-on-Year Developments
Table 14-2: China Online Organic Food Market Segmentation by Mode of Placing Order (Desktop/Laptop and Mobile) on the Basis of Revenue in USD Million, 2015
Table 14-3: China Online Organic Food Market Segmentation by Weekday and Weekend Orders on the Basis of Revenue in USD Million, 2015
Table 14-4: China Online Organic Market Future Outlook and Projections, 2016-2020
Table 14-5: Company Profile of Fields China
Table 14-6: Company Profile of Tony's Farm
Table 14-7: Company Profile of Epermarket
Table 15-1: China Organic Food Market Future Outlook and Projections, 2016-2020
Table 15-2: China Organic Food Market Future Projections by Online-Offline Market Size on the Basis of Revenue in USD Million, 2016-2020
Table 15-3: China Organic Food Market Future Projections by Type of Organic Food on the Basis of Revenue in USD Million, 2016-2020
Table 17-1: Recommendations for Industry for Future Performance of China Organic Food Market
Table 18-1: Consumer Expenditure on Food and Beverages in USD Billion, 2010-2020
Table 18-2: Urban Population in China in Million, 2010-2020
Table 18-3: Gross Domestic Product (GDP) from Agriculture in China, 2010-2020
Table 18-4: Food Inflation in China in Percentage (%), 2010-2020
Table 18-5: High Net-Worth Individuals in China in Thousands, 2010-2020