INDIA SEED COATING MARKET OUTLOOK TO 2021 - SURGE IN SEED PRODUCTION AND DEMAND FOR POLYMER COATINGS TO SHAPE FUTURE

The sector has been witnessing significant growth in recent years, supported by several drivers such as the growing production of seeds, expanding seed portfolio and growing threat from weather. The industry is represented by major international and local players such as Incotec, Littles Oriental Balm and Pharmaceuticals Ltd, Centor India, Mahendra Overseas, Sampatti Industries and others. The market for seed coating was evaluated at INR ~ million during FY'2016, grown at a CAGR of ~% during FY'2011-FY'2016.

Seed coating industry of India is largely concentrated among a few players. Major seed manufacturers like Nuziveedu Seeds, Ajeet Seeds, Ankur Seeds, Syngenta, Monsanto, DuPont Pioneer, Mahyco and others are purchasing bulk of seed coating polymers from players like Incotec, Littles Oriental Balm and Pharmaceutical Ltd. However, smaller players like Mahendra Overseas and Sampatti Industries and Suboneyo Chemicals are also emerging in the market by supplying large quantities of materials to small/medium sized companies in the country.

Polymers/Polymer Colorants have dominated the seed coating materials market of India during FY'2016. Polymer coating is an integral part of the seed industry in India. Majority of seed manufacturers are suing polymer coating in their seeds. Polymer coating seeds offer the benefits of safe handling by the workers, farmers and dealers. They make sure seed treatments such as pesticides, fungicide and nutrients are firmly held on the seed and therefore, maximize the productivity of the seed and seedling active ingredients. All the major seed manufacturers in India apply polymer coatings on major commercial seeds such as cotton, maize, paddy, hybrid vegetables and many others as it has several benefits.

In terms of crops, Cotton has accounted for the ~ revenue share in the seed coating market of India during FY'2016. In cotton seed, yield and germination capabilities deterioration takes place rapidly under ambient storage conditions. Film coating techniques have paved the way for control of seed decay during storage. Large number of seed manufacturers in the industry prefers coating seeds with polymers and other materials. Majority of cotton seeds are coated ~ color in India.

The domestic market for seed coating materials is a B2B market where the supplier is directly in contact with the consumer as there are no middlemen involved. There are a total of 10-15 players operating in the space. 
The future of the Indian seed industry is expected to be favorable on account of impelling demand due to increased subsidies and renewed government thrust on the use of high yielding varieties, thereby leading to an increased productivity in the seed market. Increasing production of seed will directly enhance the seed coating market in the country.

Furthermore, large numbers of farmers in India save a substantial portion of the seeds for upcoming seasons. This will further propel the seed coating market as polymer coatings and pelleting increase the storability of the seeds keeping the ability of seeds to germinate intact for a longer time.

Moreover, major players like Incotec, Centor India, Little's Oriental, Mahendra Overseas and others will expand the operations and new players will enter in the market. This will lead to increase in domestic supply of seed coating materials and share of imports is likely to fall over the period FY'2017-FY'2021. Pelleting sector, in particular will be witnessing major growth over the period FY'2016-FY'2021.

Key Topics Covered in the Report:

• Snapshot of India' agricultural Industry
• Global Commercial Seed industry Market size by Revenue
• Regional Perspective of Global Seed Industry
• Market Size of India Commercial Seed Industry by Revenue and by Production Volume
• List of Major players in India Seed Industry with their Market share and Parameters they consider before Selecting a Seed Coating Polymer Supplier
• India Seed Coating Market size by Revenue
• India Seed Coating Market Future Outlook and Projections
• Import Scenario in India Seed Coating Market
• India Seed Coating Market Segmentation by Type of Materials
• India Seed Coating Market Segmentation by Crop
• India Seed Coating Market Segmentation by Season
• India Seed Coating Market Segmentation by States
• Market Share of Major Players in India Seed Coating Market with their Strengths and Weaknesses
• Company Profiles Major Players in India Seed Coating Market with Focus on USP, Production Capacity, Revenue Split by Products and Others
• Seed Coating Process- How Seed Coating Polymer is Manufactured and Applied on Seeds
• Buying Decision Parameters in India Seed Coating Market
• Requirements and Project Cost for Setting up a Seed Coating Facility
• Trends and Developments in India Seed Coating Market
• Analyst Recommendation for a New entrant in India Seed Coating Market (Marketing Strategies, Type of Raw Materials to Use and others)

Snapshot on Agriculture

Commercial Seed Industry

Indian Seed Coating Market

Import Scenario of Seed Coating Materials in India

India Seed Coating Market Segmentation by Type of Crop

India Seed Coating Market Segmentation by Cropping Season

India Seed Coating Market Segmentation by Type of Seed Coating Material

India Seed Coating Market Segmentation by Major States

Seed Manufacturing Companies that Follow their Own Seed Coating Technique

Why do Customers prefer coated seeds

Are there any Agri Organizations (from public and private sector) that are involved in seed coating research?

What sort of packaging exists in market

Competition

India Seed Coating Market Future Outlook and Projections

Analyst Recommendation

2.         Appendix

2.1.      Market Definitions

2.2.      Abbreviations

2.3.      Market Size and Modeling

Consolidated Research Approach

Market Sizing – Seed Coating Market

Limitations

3.         Snapshot on the Agriculture Industry

Arable Land by Crops/ Arable Land by Crops/Production of Major Crops by Top 3 States

Land Ownership Structure

Number of Land Holdings

4.         Commercial Seed Industry

4.1.      Global commercial Seed Industry

Regional Perspective of Global Seed Industry, 2015

4.2.      India Commercial Seed Industry Market Size

4.2.1.   By Revenues in INR Billion, FY’2011-FY’2016

4.2.2.   By Production Volume in Thousand Tonnes, FY’2011-FY’2016

List of Major Manufacturers in India Seed Industry

4.2.3.   India Seed Market Segmentation By Hybrid and Non Hybrid Seeds on the basis of Revenues in INR Million, FY’2011-FY’2016

5.         India Seed Coating Market Size on the basis of Revenue in INR Million, FY’2011-FY’2016

Why is Seed Coating Required?

5.1.      Seed Coating Process

How is Seed Coating Polymer Manufactured?

How are Seeds Coated?

5.2.      Import scenario of Seed Coating Materials in India

5.2.1.   Overall Landscape

5.2.2.   Import Volume, Value and Price Change

5.2.3.   Imports by Countries

By Value in INR Million

By Volume in thousand KG

Pricing Analysis

5.2.4.   Import Duty

6.         India Seed Coating Market Segmentation

6.1.      By Crops (Cotton, Vegetables, Maize, Paddy, Wheat and Others) on the basis of Revenue in INR Million, FY’2016

6.1.1.   Cotton

Share of Cotton Seeds in Seed Coating Industry

Importance of Seed Coating in Cotton Seeds and Reason for Largest Share in the Market

Major Seed Manufacturers that Generate Largest Demand for Cotton Seed Coating Materials

6.1.2.   Vegetables

Share:

Reason for Second Largest share in the Market

Vegetable Seeds that Generate Major Demand

Major Seed Manufactuerers that Generate the Largest Demand

6.1.3.   Maize/Corn

Share

Reason for Third largest Share in the Market

Major Seed Manufacturers that Generate Largest Demand for Maize Seed Coating Materials

6.1.4.   Paddy/Rice

Share

Major Seed Manufacturers that Generate Largest Demand for Paddy Seed Coating Materials

6.2.      By Cropping Seasons (Kharif, Rabi and Zaid) on the basis of Revenue in INR Million, FY’2016

6.3.      By Type of Seed Coating Materials, FY’2016

6.4.      By Top 5 States on the basis of Positioning in the Industry

7.         Seed Manufacturing Companies that Follow their Own Seed Coating Technique

8.         Why do Customers prefer coated seeds?

9.         Different associations for Membership for a Seed Coating Materials Manufacturer

9.1.      Domestic Organizations

9.1.1.   National Seed Association of India (NSAI)

Why Should a Seed Coating Materials Manufacturer become a Member of NSAI?

What is the Membership Ship Fee?

How to Become a Member of NSAI?

9.2.      International

9.2.1.   Seed Quest

Why Join SeedQuest?

10.       Are there any International Seed Coating Players that are present in India?

11.       Agri-Organizations (from public and private sector) involved in seed coating research

12.       packaging of Seed Coating Polymers

13.       Recommended Technical Journals Subscription for Seed Coating Materials Manufacturers

14.       Major Trends and Developments, Growth Drivers and Restraints in India Seed Coating Market

15.       Company Profiles of Major Players in India Seed Coating Industry

15.1.    International Players

15.1.1. Incotec

15.1.2. Centor Oceania (Centor India)

15.2.    Domestic Companies

Littles Oriental Balm and Pharmaceuticals Ltd (Little Polykote)

Mahendra Overseas

Sampatti Industries

Sudarshan Organics

15.3.    Market Share and Strengths and Weaknesses of Major Players in Domestic India Seed Coating Industry

Price Comparison of Major Players in Seed Coating Industry of India

List of Seed Coating Materials Manufacturers India

16.       Manufacturing Facility/Finance

Fixed Cost

Variable Costs

17.       India Seed Coating Market Future Outlook and Projections

India Seed Coating Market Segmentation by Type of Seed Coating Material, FY’2021

18.       Analyst Recommendations

Type of Key crops to focus lab research on initially, Lab Setup and Requirments

Marketing Strategies/Marketing Mechanism

Tie Up with Seed Coating Machinery Manufacturers

Should A Manufacturer Proceed With Existing Marketing METHOD OR Can Attempt Customer Centric Approach (job work sort)

Type of Raw Material to Use and Price to Charge

Disclaimer

Tables of figures and tables

Figure 3?1: Average Land Holding Size of India in Hectares, FY'2001-FY'2016

Figure 3?2: Number of Agricultural Land Holdings in India FY'2001-FY'2016

Figure 3?3: Number of Land Holdings by Size of Land on the basis of Hectares in Percentage (%), FY'2016

Figure 4?1: Global Seed Industry Market Size on the basis of Revenue in USD Billion and Growth Rate in Percentage (%), CY’2012-CY’2015

Figure 4?2: Global Seed Industry Market Segmentation by Region on the basis of Revenues in Percentage (%), 2015

Figure 4?3: India Seed Market Size on the Basis of Sales Revenue in INR Billion and Growth Rate in Percentage (%), FY’2011-FY’2016

Figure 4?4: India Seeds Market Size on the Basis of Production Volume in Thousand Tonnes and Growth Rate in Percentage (%), FY’2011- FY’2016

Figure 4?5: List of Major Seed Manufacturers and Seed Coating Material Suppliers

Figure 4?6: Factors Considered by Major Seed Manufacturers before Selecting a Seed Coating Polymer Supplier

Figure 4?7: India Seed Market Segmentation by Hybrid and Non-Hybrid Seeds on the basis of Contribution to Revenues in Percentage (%), FY’2011-FY’2016

Figure 5?1: India Seed Coating Market Size on the basis of Revenue in INR Million and Growth Rate in Percentage (%), FY'2011-FY'2016

Figure 5?2: India Seed Coating Materials Import on the basis of Value in INR Million and Volume in Thousand KG, FY'2015-FY'2016

Figure 6?1: India Seed Coating Market Segmentation by Crops on the basis of Revenue in Percentage (%), FY'2016

Figure 6?2: India Seed Coating Market Segmentation by Cropping Seasons (Kharif, Rabi and Zaid) on the basis of Revenue in Percentage (%), FY'2016

Figure 6?3: India Seed Coating Market Segmentation by Type of Seed Coating Materials (Polymer/Polymer Colorants, Colorants, Pelleting/Encrusting and Others) on the basis of Revenue in Percentage (%), FY'2016

Figure 9?1: SeedQuest Seed Professionals Traffic Segmentation by Region on the basis of Number of Region in Percentage (%), 2015

Figure 15?1: Market Share of Major Players in India Seed Coating Market (Domestic Supply) on the basis of Revenues in Percentage (%), FY'2016

Figure 17?1: Key Developments and Reasons for Growth in India Seed Coating Market, FY’2017-FY’2021

Figure 17?2: India Seed Coating Future Outlook and Projections on the basis of Revenues in INR Million, FY’2017-FY’2021

Figure 17?3: India Seed Coating Market Segmentation by Type of Seed Coating Materials on the basis of Revenue in INR Million, FY'2021

Table 3?1: Key Facts and Figures about India Agricultural Industry including Arable Land, Gross Irrigated Area, Net Sown Area, Total Cropped Area and Crop Production by Major States

Table 4?1: Global Seed Industry Market Segmentation by Region on the basis of Revenues in USD Billion, 2015

Table 4?2: Trends and Developments in India Seed Industry, FY'2011-FY'2016

Table 4?3: India Seed Market Segmentation by Hybrid and Non-Hybrid Seeds and Current Scenario in the Industry, FY’2011-FY’2016

Table 4?4: India Seed Market Segmentation by Hybrid and Non-Hybrid Seeds on the Basis of Contribution to the Revenues in INR Billion, FY’2011-FY’2016

Table 5?1: Key Developments and Growth in India Seed Coating Market, FY'2011-FY'2016

Table 5?2: Manufacturing Process of Seed Coating Polymers

Table 5?3: Seed Coating Process

Table 5?4: Import Scenario of India Seed Coating Market

Table 5?5: Major Trends and Developments in the Import Scenario of Seed Coating Materials in India, FY’2011-FY’2016

Table 5?6: India Seed Coating Market Imports by Value in INR Million, FY'2015-FY'2016

Table 5?7: India Seed Coating Market Imports by Value in Percentage, FY'2015-FY'2016

Table 5?8: India Seed Coating Market Imports by Volume in Thousand Kg, FY'2015-FY'2016

Table 5?9: India Seed Coating Market Imports by Volume in Percentage, FY'2011-FY'2016

Table 5?10: Average Import Price of Seed Coating Materials by Major Countries in INR/KG

Table 6?1: India Seed Coating Market Segmentation by Crops on the basis of Usage Pattern and Color, FY'2016

Table 6?2: India Seed Coating Market Segmentation by Crops on the basis of Revenue in INR Million, FY'2016

Table 6?3: Cotton Seed Manufacturers that Generate Major Demand for Seed Coating Materials in India, FY’2016

Table 6?4: Vegetable Seed Manufacturers that Generate Major Demand for Seed Coating Materials in India, FY’2016

Table 6?5: Maize Seed Manufacturers that Generate Major Demand for Seed Coating Materials in India, FY’2016

Table 6?6: Paddy Seed Manufacturers that Generate Major Demand for Seed Coating Materials in India, FY’2016

Table 6?7: India Seed Coating Market Segmentation by Cropping Seasons (Kharif, Rabi and Zaid) on the basis of Revenue in INR Million, FY'2016

Table 6?8: India Seed Coating Market Segmentation by Type of Seed Coating Materials (Polymer/Polymer Colorants, Colorants, Pelleting/Encrusting and Others) on the basis of Revenue in INR Million, FY'2016

Table 6?9: India Seed Coating Market Segmentation by Top 4 States on the basis of Positioning in the India Seed Coating Market, FY'2016

Table 8?1: Buying Decision Parameters Considered by Seed Manufacturers before Purchasing Seed Coating Materials

Table 9?1: Benefits of Becoming a Member of NSAI

Table 9?2: Key Facts and Figures about NSAI

Table 9?3: Membership Fee of NSAI

Table 9?4: NSAI Membership Procedure

Table 14?1: Trends and Developments in India Seed Coating Industry

Table 15?1: Company Profile of Incotec including Company Overview, Product Portfolio, USP, Major Crops, Revenue Split, Production, Clientele, International Operations, Challenges, Future Plans

Table 15?2: Company Profile of Centor India including Company Overview, Product Portfolio, USP, Revenue Split, Best Sellers, Clientele, International Operations, Challenges and Future Plans

Table 15?3: Company Profile of Little’s Oriental Balm and Pharmaceutical Ltd including Company Overview, Product Portfolio, USP, Revenue Split, Best Sellers, Clientele, International Operations, Challenges and Future Plans

Table 15?4: Company Profile of Mahendra Overseas including Company Overview, Product Portfolio, USP, Revenue Split, Best Sellers, Clientele, International Operations, Challenges and Future Plans

Table 15?5: Company Profile of Sampatti Industries including Company Overview, Product Portfolio, USP, Revenue Split, Best Sellers, Clientele, International Operations, Challenges and Future Plans

Table 15?6: Company Profile of Sudarshan Organics including Company Overview, Product Portfolio, USP, Revenue Split, Best Sellers, Clientele, International Operations, Challenges and Future Plans

Table 15?7: Market Share of Major Players in India Seed Coating Market (Domestic Supply) on the basis of Revenues in INR Million, FY'2016

Table 15?8: Strengths and Weaknesses of Major Players in India Seed Coating Market

Table 15?9: Price Comparison of Major Players in India Seed Coating Market

Table 15?10: List of Seed Coating Polymer Manufacturers in India, FY'2016

Table 16?1: Fixed Cost of Establishing a Seed Coating Facility

Table 16?2: Variable Cost of a Seed Coating Facility

Table 18?1: Analyst Recommendations on the Type of Key Crops to Focus on Lab Research Initially

Table 18?2: Analyst Recommendations on the Types of Marketing Strategies to Use

Table 18?3: Analyst Recommendations on How to Market the Product by Tying Up with Seed Coating Machinery Manufacturers

Table 18?4: Analyst Recommendations on the Approach a New Entrant Should Adopt

Table 18?5: Analyst Recommendations on the Type of Raw Material to Use and Price to Charge