India household insecticide market has been witnessing a tremendous growth from the last five years. Household insecticide products are gaining wide acceptance due to rise in vector borne diseases and awareness regarding such incidents. Innovations like mosquito repellent cards have gained popularity in rural areas whereas liquid vaporizers are favourite among urban consumers. New emerging premium category personal & outdoor which includes creams, lotions, gel, patches, etc. is also gaining foothold in the urban markets. However, penetration level and per capita consumption of household insecticide products in the rural market is still very low which gives immense opportunity for existing as well as new players.
According to recently published report of Bonafide Research "India Household Insecticide Market Outlook, 2022", Godrej Consumer Products, SC Johnson, Reckitt Benckiser and Jyothy Laboratories dominate the market with more than 80% market share. Maxo of Jyothy Laboratories & Khatnil of Midas Hygiene has also gained momentum in some regions. Top players have successfully introduced innovative products in premium category under their flagship brands. For example Godrej who recently launched 3 new products in personal & outdoor repellent segment. Urban markets have educated consumers who are health conscious and more aware about various diseases; thus they are the major contributors of the household insecticide market. To tap rural markets, players are continuously launching new products and running awareness drives to increase the level of alertness among rural people.
In household insecticide market, mosquito repellent category is dominant over cockroach & rat repellent category, simply because of the large population base of the country. Further in mosquito repellent category, there are two segments namely in-home segment and the other is personal & outdoor segment. In-home mosquito repellent category has been growing in the country from last many years but personal & outdoor category is still at a nascent stage with products like creams, lotions, patches, gels, etc. All such innovative products are leading to a lot of impulse sales for household insecticide companies. Consumers have wide range of products starting from liquid vaporizers to low smoke coils, repellent cards to spray/aerosol, chalks and many more. Mosquito repellent cards are even cheaper than mosquito repellent coils and mats. Single usage of these repellent cards would cost a consumer only one rupee. With globalization of various brands and increasing media coverage of household insecticide products, consumers are becoming more aware about these products and are adopting the usage of them in day to day life.
Key Categories
- Mosquito Repellent
· In-Home Mosquito Repellent (Insecticide Coil, Liquid Vaporizer, Mosquito Repellent Spray/Aerosol, Mosquito Repellent Card, Mat)
· Personal Application & Outdoor Repellent
- Cockroach & Rat Repellent
“India Household Insecticide Market Outlook, 2022” discusses the following aspects of household insecticide products in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of household insecticide market in India:
- Global Household Insecticide Market Outlook
- India Household Insecticide Market Outlook
- India Household Insecticide Market Size & Forecast
- India Household Insecticide Market Segmental Analysis: By Company, By Brand, By Category
- India Mosquito Repellent Market Size & Forecast
- India Mosquito Repellent Market Segmental Analysis: By Segment, By Target Demographics
- India In-Home Mosquito Repellent Market Size & Forecast
- India In-Home Mosquito Repellent Market Segmental Analysis: By Product Type, By Target Demographics
- India Insecticide Coil Market Size & Forecast
- India Insecticide Coil Market Segmental Analysis: By Brand, By Target Demographics
- India Liquid Vaporizer Market Size & Forecast
- India Liquid Vaporizer Market Segmental Analysis: By Brand, By Target Demographics
- India Mosquito Repellent Spray/ Aerosol Market Size & Forecast
- India Mosquito Repellent Spray/ Aerosol Market Segmental Analysis: By Brand, By Target Demographics
- India Mosquito Repellent Card Market Size & Forecast
- India Mosquito Repellent Card Market Segmental Analysis: By Brand, By Target Demographics
- India Mat Market Size & Forecast
- India Mat Market Segmental Analysis: By Target Demographics
- India Personal Application & Outdoor Repellent Market Size & Forecast
- India Personal Application & Outdoor Repellent Market Segmental Analysis: By Brand, By Target Demographics
- India Cockroach & Rat Repellent Market Size & Forecast
- India Cockroach & Rat Repellent Market Segmental Analysis: By Brand
- Product Price & Variant Analysis
- The key vendors in this market space
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of household insecticide products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
1. Executive Summary
2. Global Household Insecticide Market Outlook
3. India Household Insecticide Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Brand
3.2.3. By Category
4. India Mosquito Repellent Market Outlook
4.1. Market Size By Value
4.2. Market Share
4.2.1. By Segment
4.2.2. By Target Demographics
4.3. India In-Home Mosquito Repellent Market Outlook
4.3.1. Market Size By Value
4.3.2. Market Share
4.3.2.1. By Product Type
4.3.2.2. By Target Demographics
4.3.3. India Insecticide Coil Market
4.3.3.1. Market Size By Value
4.3.3.2. Market Share
4.3.3.2.1. By Brand
4.3.3.2.2. By Target Demographics
4.3.4. India Liquid Vaporizer Market
4.3.4.1. Market Size By Value
4.3.4.2. Market Share
4.3.4.2.1. By Brand
4.3.4.2.2. By Target Demographics
4.3.5. India Mosquito Repellent Spray/Aerosol Insecticide Market
4.3.5.1. Market Size By Value
4.3.5.2. Market Share
4.3.5.2.1. By Brand
4.3.5.2.2. By Target Demographics
4.3.6. India Mosquito Repellent Card Market
4.3.6.1. Market Size By Value
4.3.6.2. Market Share
4.3.6.2.1. By Brand
4.3.6.2.2. By Target Demographics
4.3.7. India Mat Market
4.3.7.1. Market Size By Value
4.3.7.2. Market Share By Target Demographics
4.4. India Personal Application & Outdoor Repellent Market Outlook
4.4.1. Market Size By Value By Product Type
4.4.2. Market Share
4.4.2.1. By Brand (Cream & Lotion)
4.4.2.2. By Target Demographics
5. India Cockroach & Rat Repellent Market Outlook
5.1. Market Size By Value By Product Type
5.2. Market Share By Brand (Insect Spray/Aerosol)
6. Product Price & Variant Analysis
7. India Economic Snapshot
8. Raw Material
9. Market Penetration
10. PEST Analysis
11. Policy & Regulatory Landscape
12. Trade Dynamics
12.1. Import
12.2. Export
13. Channel Partner Analysis
14. India Household Insecticide Market Dynamics
14.1. Key Drivers
14.2. Key Challenges
15. Market Trends & Developments
15.1. Rise in Unusual Climatic Changes
15.2. Increase in Demand for Herbal Repellents
15.3. Frequent Launches of New & Innovative Formats
15.4. Players Cashing On Untapped Rural Markets
15.5. Growing Online Shopping for Household Products
16. Competitive Landscape
16.1. Porter’s Five Forces
16.2. Company Profiles
16.2.1. Godrej Consumer Products Limited
16.2.2. Dabur India Limited
16.2.3. Reckitt Benckiser (India) Limited
16.2.4. Jyothy Laboratories Limited
16.2.5. SC Johnson Products Private Limited
16.2.6. Midas Hygiene Industries Private Limited
16.2.7. Nidra Textile Private Limited
16.2.8. Herbal Strategi
16.2.9. Mosgard
17. Strategic Recommendations
Disclaimer
LIST OF FIGURES
Figure-1: India Household Insecticide Market Size – By Value 2011-2016 (INR Crore)
Figure-2: India Household Insecticide Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-3: India Household Insecticide Market Share – By Company 2016
Figure-4: India Household Insecticide Market Share – By Brand 2016
Figure-5: India Household Insecticide Market Share – By Category 2016 & 2022F
Figure-6: India Mosquito Repellent Market Size – By Value 2011-2016 (INR Crore)
Figure-7: India Mosquito Repellent Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-8: India Mosquito Repellent Market Share – By Segment 2016 & 2022F
Figure-9: India Mosquito Repellent Market Share – By Target Demographics 2016 & 2022F
Figure-10: India In-Home Mosquito Repellent Market Size – By Value 2011-2016 (INR Crore)
Figure-11: India In-Home Mosquito Repellent Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-12: India In-Home Mosquito Repellent Market Share – By Product Type 2016 & 2022F
Figure-13: India In-Home Mosquito Repellent Market Share – By Target Demographics 2016 & 2022F
Figure-14: India Insecticide Coil Market Size – By Value 2011-2016 (INR Crore)
Figure-15: India Insecticide Coil Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-16: India Insecticide Coil Market Share – By Brand 2016
Figure-17: India Insecticide Coil Market Share – By Target Demographics 2016 & 2022F
Figure-18: India Liquid Vaporizer Market Size – By Value 2011-2016 (INR Crore)
Figure-19: India Liquid Vaporizer Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-20: India Liquid Vaporizer Market Share – By Brand 2016
Figure-21: India Liquid Vaporizer Market Share – By Target Demographics 2016 & 2022F
Figure-22: India Mosquito Repellent Spray/Aerosol Market Size – By Value 2011-2016 (INR Crore)
Figure-23: India Mosquito Repellent Spray/Aerosol Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-24: India Mosquito Repellent Spray/Aerosol Market Share – By Brand 2016
Figure-25: India Mosquito Repellent Spray/Aerosol Market Share – By Target Demographics 2016 & 2022F
Figure-26: India Mosquito Repellent Card Market Size – By Value 2011-2016 (INR Crore)
Figure-27: India Mosquito Repellent Card Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-28: India Mosquito Repellent Card Market Share – By Brand 2016
Figure-29: India Mosquito Repellent Card Market Share – By Target Demographics 2016 & 2022F
Figure-30: India Mat Market Size – By Value 2011-2016 (INR Crore)
Figure-31: India Mat Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-32: India Mat Market Share – By Target Demographics 2016 & 2022F
Figure-33: India Personal Application & Outdoor Repellent Market Size – By Value By Product Type 2011-2016 (INR Crore)
Figure-34: India Personal Application & Outdoor Repellent Market Size Forecast – By Value By Product Type 2017F-2022F (INR Crore)
Figure-35: India Personal Application & Outdoor Repellent Market Share – By Brand (Cream & Lotion) 2016
Figure-36: India Personal Application & Outdoor Repellent Market Share – By Target Demographics 2016 & 2022F
Figure-37: India Cockroach & Rat Repellent Market Size – By Value By Product Type 2011-2016 (INR Crore)
Figure-38: India Cockroach & Rat Repellent Market Size Forecast – By Value By Product Type 2017F-2022F (INR Crore)
Figure-39: India Cockroach & Rat Repellent Market Share – By Brand (Insect Spray/ Aerosol) 2016
Figure-40: Import of Household Insecticide Products in India - Value & Volume 2011-12 to 2015-16
Figure-41: Export of Household Insecticides Products from India - Value & Volume 2011-12 to 2015-16
Figure-42: Distribution Channel followed by Household Insecticide Manufacturers in India
LIST OF TABLES
Table-1: Product Price & Variant Analysis of Household Insecticide Products in India 2017
Table-2: India Economic Profile – 2015
Table-3: Import Duty Structure for Household Insecticide Products in India 2016
Table-4: Import of Household Insecticides Products in India - By Country By Volume 2015-16
Table-5: Export of Household Insecticides Products from India - By Country By Volume 2015-16
Table-6: Key Facts of Godrej Consumer Products Limited
Table-7: Key Facts of Dabur India Limited
Table-8: Key Facts of Reckitt Benckiser (India) Limited
Table-9: Key Facts of Jyothy Laboratories Limited
Table-10: Key Facts of SC Johnson Products Private Limited
Table-11: Key Facts of Midas Hygiene Industries Private Limited
Table-12: Key Facts of Nidra Textile Private Limited
Table-13: Key Facts of Herbal Strategi
Table-14: Key Facts of Mosgard