1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 18
1.3 STUDY SCOPE 19
1.4 MARKETS COVERED 19
1.4.1 GEOGRAPHIC SCOPE 20
1.4.2 PERIODIZATION CONSIDERED FOR THE AGRICULTURAL MICRONUTRIENTS MARKET 21
1.5 CURRENCY CONSIDERED FOR THE AGRICULTURAL MICRONUTRIENTS MARKET 21
1.6 LIMITATIONS 21
1.7 STAKEHOLDERS 21
2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Key Data from Primary Sources 23
2.1.2.2 Key Industry Insights 24
2.1.2.3 Breakdown of primaries by company type, designation & region 24
2.2 FACTOR ANALYSIS 25
2.2.1 INTRODUCTION 25
2.2.2 DEMAND-SIDE ANALYSIS 25
2.2.2.1 Rising Population 25
2.2.2.2 Decreasing per capita arable land 26
2.2.3 SUPPLY-SIDE ANALYSIS 27
2.2.3.1.1 Increased cereals production 27
2.2.3.1.2 Increased oilseeds production 28
2.2.3.1.3 Global rise in vegetable production 28
2.3 MARKET SIZE ESTIMATION 29
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 30
2.5 MARKET SHARE ESTIMATION 31
2.6 RESEARCH ASSUMPTIONS & LIMITATIONS 31
2.6.1 ASSUMPTIONS 32
2.6.2 LIMITATIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 37
4.1 ATTRACTIVE OPPORTUNITIES IN AGRICULTURAL MICRONUTRIENTS MARKET 37
4.2 SOIL APPLICATION: LEADING SEGMENT BY APPLICATION MODE 38
4.3 MOLYBDENUM: LEADING SEGMENT BY TYPE 38
4.4 ASIA-PACIFIC: LARGEST AGRICULTURAL MICRONUTRIENTS MARKET 39
4.5 AGRICULTURAL MICRONUTRIENTS MARKET, BY FORM 40
4.6 CHINA DOMINATED THE AGRICULTURAL MICRONUTRIENTS MARKET, 2014 41
4.7 LIFE CYCLE ANALYSIS: ASIA-PACIFIC AND NORTH AMERICA PRESENT ATTRACTIVE INVESTMENT OPPORTUNITIES 42
5 MARKET OVERVIEW 43
5.1 INTRODUCTION 44
5.2 EVOLUTION 44
5.3 MARKET SEGMENTATION 45
5.3.1 AGRICULTURAL MICRONUTRIENTS MARKET, BY APPLICATION MODE 45
5.3.2 AGRICULTURAL MICRONUTRIENTS MARKET, BY CROP TYPE 46
5.3.3 AGRICULTURAL MICRONUTRIENTS MARKET, BY TYPE 46
5.3.4 AGRICULTURAL MICRONUTRIENTS MARKET, BY FORM 47
5.4 MARKET DYNAMICS 48
5.4.1 DRIVERS 48
5.4.1.1 INCREASING MICRONUTRIENTS DEFICIENCY 48
5.4.1.2 SHRINKAGE IN AGRICULTURAL LAND AREA 49
5.4.1.3 Effectiveness On Crop Yield & Productivity 50
5.4.1.4 Macronutrient Antagonism 50
5.4.2 RESTRAINTS 51
5.4.2.1 Lack Of Awareness Amongst Farmers 51
5.4.2.2 Critical Application Doses 51
5.4.3 OPPORTUNITIES 52
5.4.3.1 Technological Development 52
5.4.3.2 Increase In Contract Farming 53
5.4.4 CHALLENGES 53
5.4.4.1 Micronutrients toxicity 53
6 INDUSTRY TRENDS 54
6.1 INTRODUCTION 54
6.2 VALUE CHAIN ANALYSIS 54
6.3 SUPPLY CHAIN ANALYSIS 55
6.3.1 PROMINENT COMPANIES 56
6.3.2 END USERS (MANUFACTURERS/CONSUMERS) 56
6.3.3 KEY INFLUENCERS 56
6.4 INDUSTRY INSIGHTS 56
6.4.1 MOLYBDENUM SEGMENT DOMINATES THE AGRICULTURAL MICRONUTRIENTS MARKET 56
6.4.2 ZINC: PROJECTED TO BE THE FASTEST-GROWING SEGMENT IN THE AGRICULTURAL MICRONUTRIENTS MARKET 57
6.5 PORTER’S FIVE FORCES ANALYSIS 58
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 58
6.5.2 BARGAINING POWER OF SUPPLIERS 59
6.5.3 BARGAINING POWER OF BUYERS 59
6.5.4 THREAT OF NEW ENTRANTS 59
6.5.5 THREAT OF SUBSTITUTES 60
6.6 STRATEGIC BENCHMARKING 60
6.6.1 EXPANSIONS & PRODUCT PORTFOLIO ENHANCEMENT 60
6.6.2 ACQUISITIONS & AGREEMENTS 61
7 AGRICULTURAL MICRONUTRIENTS MARKET, BY APPLICATION MODE 63
7.1 INTRODUCTION 64
7.1.1 NUTRITION APPLICATION MATRIX 64
7.2 SOIL APPLICATION MODE 67
7.3 FOLIAR APPLICATION MODE 68
7.4 FERTIGATION APPLICATION MODE 70
7.5 OTHER APPLICATION MODES 72
7.5.1 SEED TREATMENT 72
7.5.2 HYDROPONICS 72
8 AGRICULTURAL MICRONUTRIENTS MARKET, BY CROP TYPE 74
8.1 INTRODUCTION 75
8.2 AGRICULTURAL MICRONUTRIENTS MARKET, BY CROP TYPE, 2015-2020 76
8.3 CEREALS 77
8.4 OILSEEDS & PULSES 80
8.5 FRUITS & VEGETABLES 82
8.6 OTHERS 84
9 AGRICULTURAL MICRONUTRIENTS MARKET, BY TYPE 86
9.1 INTRODUCTION 87
9.2 ZINC 89
9.2.1 FUNCTIONS OF ZINC IN CROP GROWTH 89
9.3 COPPER 91
9.3.1 FUNCTIONS OF COPPER IN PLANT GROWTH 91
9.4 IRON 92
9.4.1 FUNCTIONS OF IRON IN CROP GROWTH 92
9.5 MANGANESE 94
9.5.1 FUNCTIONS OF MANGANESE IN PLANT GROWTH 94
9.6 BORON 95
9.6.1 FUNCTIONS OF BORON IN PLANT GROWTH 95
9.7 MOLYBDENUM 97
9.7.1 FUNCTIONS OF MOLYBDENUM IN PLANT GROWTH 97
9.8 OTHERS 98
9.8.1 CHLORINE 98
9.8.1.1 Functions of Chlorine in Plant Growth 98
10 AGRICULTURAL MICRONUTRIENTS MARKET, BY FORM 100
10.1 INTRODUCTION 101
10.2 AGRICULTURAL MICRONUTRIENTS MARKET, BY FORM 102
10.3 AGRICULTURAL MICRONUTRIENTS MARKET, BY FORM 103
10.4 CHELATED 103
10.4.1 ETHYLENEDIAMINETETRAACETIC ACID (EDTA) 104
10.4.2 ETHYLENEDIAMINE DI-2-HYDROXYPHENYL ACETATE (EDDHA) 104
10.4.3 DIETHYLENE TRIAMINE PENTAACETIC ACID (DTPA) 104
10.4.4 HYDROXYBENZYL ETHYLENEDIAMINE DIACETIC ACID(HBED) 104
10.4.5 D,L-ASPARTIC ACID N-(1,2-DICARBOXYETHYL) TETRASODIUM SALT (IDHA) 104
10.5 NON-CHELATED 106
11 AGRICULTURAL MICRONUTRIENTS MARKET, BY REGION 108
11.1 INTRODUCTION 109
11.2 NORTH AMERICA 111
11.2.1 U.S. 114
11.2.2 CANADA 115
11.2.3 MEXICO 117
11.3 EUROPE 118
11.3.1 U.K. 121
11.3.2 SPAIN 122
11.3.3 ITALY 124
11.3.4 GERMANY 126
11.3.5 FRANCE 127
11.3.6 POLAND 129
11.4 ASIA-PACIFIC 130
11.4.1 CHINA 133
11.4.2 INDIA 134
11.4.3 AUSTRALIA 136
11.4.4 NEW ZEALAND 137
11.5 REST OF THE WORLD (ROW) 139
11.5.1 BRAZIL 140
11.5.2 ARGENTINA 141
11.5.3 SOUTH AFRICA 143
12 COMPETITIVE LANDSCAPE 145
12.1 OVERVIEW 145
12.2 AGRICULTURAL MICRONUTRIENTS MARKET SHARE ANALYSIS 146
12.3 COMPETITIVE SITUATION & TRENDS 147
12.3.1 ACQUISITIONS 148
12.3.2 EXPANSIONS & AGREEMENTS, COLLABORATIONS, PARTNERSHIPS & JOINT VENTURES 149
12.3.3 NEW PRODUCT LAUNCHES 151
12.3.4 INVESTMENTS, DIVESTMENTS, AND DISSOLUTIONS 152
13 COMPANY PROFILES 154
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION 154
13.2 AGRIUM INC. 155
13.3 AKZONOBEL N.V. 158
13.4 BASF SE 162
13.5 AURIGA INDUSTRIES A/S 165
13.6 THE MOSAIC COMPANY 168
13.7 COROMANDEL INTERNATIONAL LTD. 171
13.8 HAIFA CHEMICALS LTD. 173
13.9 SAPEC SA 176
13.10 VALAGRO 178
13.11 YARA INTERNATIONAL ASA 180
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
14 APPENDIX 183
14.1 INSIGHTS OF INDUSTRY EXPERTS 183
14.2 DISCUSSION GUIDE 184
14.3 COMPANY DEVELOPMENTS 188
14.3.1 ACQUISITIONS 188
14.3.2 EXPANSION & AGREEMENTS, COLLABORATIONS, PARTNERSHIPS & JOINT VENTURES 189
14.3.3 NEW PRODUCT LAUNCHES 190
14.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 192
14.5 AVAILABLE CUSTOMIZATIONS 193
LIST OF TABLES
TABLE 1 FUNCTIONS OF MICRONUTRIENTS IN CROP GROWTH 49
TABLE 2 RELATIVE RESPONSIVENESS OF SELECTED CROPS TO MICRONUTRIENTS 50
TABLE 3 IMPACT OF KEY DRIVERS ON THE AGRICULTURAL MICRONUTRIENTS MARKET 51
TABLE 4 HEALTH ISSUES FACED DUE TO CONSUMPTION OF PROCESSED FOODS ARE MAJORLY RESTRAINING THE GROWTH OF THE MARKET 52
TABLE 5 NUTRITION APPLICATION MATRIX 64
TABLE 6 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY APPLICATION MODE, 2013-2020 ($MILLION) 66
TABLE 7 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY APPLICATION MODE, 2013-2020 (000’ MT) 66
TABLE 8 SOIL APPLICATION IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 67
TABLE 9 SOIL APPLICATION IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 68
TABLE 10 FOLIAR IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2015-2020 ($MILLION) 69
TABLE 11 FOLIAR IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2015-2020 (000’ MT) 70
TABLE 12 FERTIGATION IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020, ($MILLION) 71
TABLE 13 FERTIGATION IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 71
TABLE 14 OTHERS APPLICATION MODES IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 72
TABLE 15 OTHERS APPLICATION MODES IN AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 73
TABLE 16 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY CROP TYPE, 2013-2020 ($MILLION) 76
TABLE 17 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY CROP TYPE, 2013-2020 (000’ MT) 77
TABLE 18 CEREALS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 79
TABLE 19 CEREALS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 79
TABLE 20 OILSEEDS & PULSES MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 81
TABLE 21 OILSEEDS & PULSES MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 81
TABLE 22 FRUITS & VEGETABLES MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 83
TABLE 23 FRUITS & VEGETABLES MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 84
TABLE 24 OTHERS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 84
TABLE 25 OTHERS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 85
TABLE 26 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 88
TABLE 27 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 88
TABLE 28 ZINC MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 90
TABLE 29 ZINC MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 90
TABLE 30 COPPER MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 91
TABLE 31 COPPER MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 92
TABLE 32 IRON MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 93
TABLE 33 IRON MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 93
TABLE 34 MANGANESE MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 94
TABLE 35 MANGANESE MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 95
TABLE 36 BORON MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 96
TABLE 37 BORON MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 96
TABLE 38 MOLYBDENUM MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 97
TABLE 39 MOLYBDENUM MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020(000’ MT) 98
TABLE 40 OTHER MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 99
TABLE 41 OTHER MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 99
TABLE 42 AGRICULTURAL MICRONUTRIENTS, BY FORM, SOLUBILITY & CONTENT 101
TABLE 43 STANDARD VS. CHELATED MICRONUTRIENTS 102
TABLE 44 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY FORM, 2013-2020 ($MILLION) 102
TABLE 45 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY FORM, 2013-2020 (000’ MT) 103
TABLE 46 CHELATED MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 105
TABLE 47 CHELATED MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 105
TABLE 48 NON-CHELATED MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 106
TABLE 49 NON-CHELATED MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 107
TABLE 50 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 110
TABLE 51 AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 (000’ MT) 111
TABLE 52 NORTH AMERICA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 113
TABLE 53 NORTH AMERICA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 (000’ MT) 113
TABLE 54 U.S.: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 114
TABLE 55 U.S.: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 115
TABLE 56 CANADA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 116
TABLE 57 CANADA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 116
TABLE 58 MEXICO: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 117
TABLE 59 MEXICO: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 118
TABLE 60 EUROPE: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 120
TABLE 61 EUROPE: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 (000’ MT) 120
TABLE 62 U.K.: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 121
TABLE 63 U.K.: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 122
TABLE 64 SPAIN: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE,2013-2020 ($MILLION) 123
TABLE 65 SPAIN: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 123
TABLE 66 ITALY: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 125
TABLE 67 ITALY: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 125
TABLE 68 GERMANY: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 126
TABLE 69 GERMANY: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 127
TABLE 70 FRANCE: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 128
TABLE 71 FRANCE: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 128
TABLE 72 POLAND: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 129
TABLE 73 POLAND: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 130
TABLE 74 ASIA-PACIFIC: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 132
TABLE 75 ASIA-PACIFIC: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 (000’ MT) 132
TABLE 76 CHINA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 133
TABLE 77 CHINA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 134
TABLE 78 INDIA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 135
TABLE 79 INDIA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 135
TABLE 80 AUSTRALIA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 136
TABLE 81 AUSTRALIA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 137
TABLE 82 NEW ZEALAND: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 138
TABLE 83 NEW ZEALAND: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 138
TABLE 84 ROW: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 139
TABLE 85 ROW: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 (000’ MT) 140
TABLE 86 BRAZIL: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 140
TABLE 87 BRAZIL: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 141
TABLE 88 ARGENTINA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 142
TABLE 89 ARGENTINA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 142
TABLE 90 SOUTH AFRICA : AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 143
TABLE 91 SOUTH AFRICA: AGRICULTURAL MICRONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 (000’ MT) 144
TABLE 92 ACQUISITIONS, 2010–2014 148
TABLE 93 EXPANSIONS & AGREEMENTS, COLLABORATIONS, PARTNERSHIPS & JOINT VENTURES, 2010–2015 150
TABLE 94 NEW PRODUCT LAUNCHES, 2010–2014 152
TABLE 95 INVESTMENTS, DIVESTMENTS, AND DISSOLUTIONS, 2012–2013 153
LIST OF FIGURES
FIGURE 1 AGRICULTURAL MICRONUTRIENTS MARKET SEGMENTATION 19
FIGURE 2 AGRICULTURAL MICRONUTRIENTS: RESEARCH DESIGN 22
FIGURE 3 GLOBAL POPULATION IS PROJECTED TO REACH ~9.5 BILLION BY 2050 26
FIGURE 4 GLOBAL ARABLE LAND, 2008-2012 26
FIGURE 5 GLOBAL CEREALS PRODUCTION, 2009–2013 (THOUSAND TONS) 27
FIGURE 6 GLOBAL OILSEEDS PRODUCTION, 2009–2013 (THOUSAND TONS) 28
FIGURE 7 GLOBAL VEGETABLES PRODUCTION, 2009–2013 (THOUSAND TONS) 28
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 29
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 30
FIGURE 10 DATA TRIANGULATION METHODOLOGY 31
FIGURE 11 AGRICULTURAL MICRONUTRIENTS MARKET SNAPSHOT (2015 VS. 2020) 33
FIGURE 12 AGRICULTURAL MICRONUTRIENTS IN SOIL TO HOLD LARGEST MARKET SHARE BY 2020 34
FIGURE 13 AGRICULTURAL MICRONUTRIENTS MARKET, BY REGION, 2014 35
FIGURE 14 TOP FIVE FASTEST-GROWING MARKETS (COUNTRIES) 35
FIGURE 15 LARGEST MARKETS PROJECTED TO BE IN ASIA-PACIFIC 36
FIGURE 16 ATTRACTIVE OPPORTUNITIES IN AGRICULTURAL MICRONUTRIENTS MARKET 37
FIGURE 17 SOIL APPLICATION: PROJECTED TO BE THE LARGEST SEGMENT 38
FIGURE 18 MOLYBDENUM: LARGEST MARKET FOR THE NEXT FIVE YEARS 38
FIGURE 19 CEREALS SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE GLOBAL AGRICULTURAL MICRONUTRIENTS MARKET, 2014 39
FIGURE 20 AGRICULTURAL MICRONUTRIENTS MARKET, BY FORM: NON-CHELATED DOMINATED THE MARKET 40
FIGURE 21 CHINA DOMINATED THE GLOBAL AGRICULTURAL MICRONUTRIENTS MARKET 41
FIGURE 22 ASIA-PACIFIC REGION TO PROVIDE IMMENSE OPPORTUNITIES FOR AGRICULTURAL MICRONUTRIENTS MARKET GROWTH 42
FIGURE 23 AGRICULTURAL MICRONUTRIENTS MARKET EVOLUTION 44
FIGURE 24 AGRICULTURAL MICRONUTRIENTS MARKET, BY APPLICATION MODE 45
FIGURE 25 AGRICULTURAL MICRONUTRIENTS MARKET, BY CROP TYPE 46
FIGURE 26 AGRICULTURAL MICRONUTRIENTS MARKET, BY TYPE 46
FIGURE 27 AGRICULTURAL MICRONUTRIENTS MARKET, BY FORM 47
FIGURE 28 INCREASING MICRONUTRIENTS DEFICIENCY AND SHRINKAGE IN AGRICULTURAL LAND AROUND THE GLOBE WILL DRIVE THE MARKET 48
FIGURE 29 GLOBAL ARABLE LAND PER PERSON, 2008-2012 ( HECTARES) 50
FIGURE 30 PRODUCTION PROCESS PLAYS A MAJOR ROLE IN THE VALUE CHAIN OF AGRICULTURAL MICRONUTRIENTS 55
FIGURE 31 MANUFACTURERS OF DRY & SPRAY FORMULATION: INTEGRAL PART OF SUPPLY CHAIN OF AGRICULTURAL MICRONUTRIENTS MARKET 55
FIGURE 32 MOLYBDENUM SEGMENT DOMINATES THE AGRICULTURAL MICRONUTRIENTS MARKET, 2014 56
FIGURE 33 ASIA-PACIFIC IS THE LARGEST MARKET FOR ZINC SEGMENT 57
FIGURE 34 PORTER’S FIVE FORCES ANALYSIS: AGRICULTURAL MICRONUTRIENTS MARKET 58
FIGURE 35 STRATEGIC BENCHMARKING: AKZONOBEL N.V. & AURIGA INDUSTRIES LTD. ADOPTED INORGANIC GROWTH STRATEGIES IN THE AGRICULTURAL MICRONUTRIENTS MARKET 61
FIGURE 36 STRATEGIC BENCHMARKING: KEY PLAYERS INCREASING THEIR PRODUCT PORTFOLIO AND GEOGRAPHICAL PRESENCE 62
FIGURE 37 AGRICULTURAL MICRONUTRIENTS MARKET, BY APPLICATION MODE: A SNAPSHOT 65
FIGURE 38 AGRICULTURAL MICRONUTRIENTS MARKET: FOLIAR PROJECTED TO BE THE FASTEST-GROWING SEGMENT BETWEEN 2015 AND 2020 65
FIGURE 39 SOIL APPLICATION MODE: FASTEST-GROWING SEGMENT 67
FIGURE 40 FOLIAR APPLICATION: MARKET GROWTH (2015-2020) 69
FIGURE 41 DEMAND FOR CEREALS, FRUITS & VEGETABLES DOMINATES THE GLOBAL AGRICULTURAL MICRONUTRIENTS MARKET, 2015 VS. 2020 ($MILLION) 75
FIGURE 42 CEREALS: FASTEST-GROWING MARKET SEGMENT 76
FIGURE 43 CORN: LARGEST MARKET SEGMENT IN CEREALS 78
FIGURE 44 ASIA-PACIFIC: LARGEST UPCOMING MARKET FOR CEREALS, 2015-2020 78
FIGURE 45 SOYBEAN: LARGEST MARKET SEGMENT IN OILSEEDS & PULSES 80
FIGURE 46 TOMATOES: LARGEST MARKET SEGMENT IN FRUITS & VEGETABLES 82
FIGURE 47 INCREASING HARVESTED AREA FOR FRUITS & VEGETABLES, 2009-2013 (MILLION HECTARES) 83
FIGURE 48 AGRICULTURAL MICRONUTRIENTS, BY TYPE: A SNAPSHOT 87
FIGURE 49 MOLYBDENUM MICRONUTRIENTS: MARKET GROWTH (2015-2020) 97
FIGURE 50 GLOBAL AGRICULTURAL CHELATES MARKET SHARE (VOLUME), BY AGENT, 2014 104
FIGURE 51 GEOGRAPHIC SNAPSHOT (2015-2020): RAPIDLY GROWING MARKETS ARE EMERGING AS NEW HOTSPOTS 110
FIGURE 52 NORTH AMERICAN AGRICULTURAL MICRONUTRIENTS MARKET: A SNAPSHOT 112
FIGURE 53 EUROPEAN AGRICULTURAL MICRONUTRIENTS MARKET, BY TYPE: A SNAPSHOT, 2014 119
FIGURE 54 ITALY: LARGEST SHARE IN EUROPEAN AGRICULTURAL MICRONUTRIENTS MARKET, 2014 124
FIGURE 55 ASIA-PACIFIC AGRICULTURAL MICRONUTRIENTS MARKET: A SNAPSHOT 131
FIGURE 56 ACQUISITIONS AND AGREEMENTS WERE PREFERRED BY KEY AGRICULTURAL MICRONUTRIENTS COMPANIES FROM 2010 TO 2014 145
FIGURE 57 AGRICULTURAL MICRONUTRIENTS MARKET SHARE, BY KEY PLAYER, 2010 TO JANUARY 2015 146
FIGURE 58 ACQUISITIONS FUELED GROWTH & INNOVATION OF AGRICULTURAL MICRONUTRIENTS BETWEEN 2010 AND 2015 147
FIGURE 59 BATTLE FOR MARKET SHARE (2010-2015): ACQUISITIONS & AGREEMENTS WERE THE KEY STRATEGIES 148
FIGURE 60 GEOGRAPHICAL REVENUE MIX OF TOP 5 MARKET PLAYERS 154
FIGURE 61 AGRIUM INC. : COMPANY SNAPSHOT 155
FIGURE 62 AGRIUM INC.: SWOT ANALYSIS 157
FIGURE 63 AKZONOBEL N.V.: COMPANY SNAPSHOT 158
FIGURE 64 AKZONOBEL N.V.: SWOT ANALYSIS 161
FIGURE 65 BASF SE: COMPANY SNAPSHOT 162
FIGURE 66 BASF SE: SWOT ANALYSIS 164
FIGURE 67 AURIGA INDUSTRIES A/S: COMPANY SNAPSHOT 165
FIGURE 68 AURIGA INDUSTRIES A/S: SWOT ANALYSIS 167
FIGURE 69 THE MOSAIC COMPANY: COMPANY SNAPSHOT 168
FIGURE 70 THE MOSAIC COMPANY: SWOT ANALYSIS 170
FIGURE 71 COROMANDEL INTERNATIONAL LTD.: COMPANY SNAPSHOT 171
FIGURE 72 SAPEC SA: COMPANY SNAPSHOT 176
FIGURE 73 YARA INTERNATIONAL ASA: BUSINESS OVERVIEW 180
FIGURE 74 YARA INTERNATIONAL ASA: SWOT ANALYSIS 182