1. EXECUTIVE SUMMARY
Executive Summary
Key Findings
2. WHY PRECISION AGRICULTURE?
Why Precision Agriculture?
Introduction
Why Precision Agriculture?
Benefits of Precision Agriculture
Benefits of Precision Agriculture (continued)
Benefits of Precision Agriculture (continued)
Australian Precision Agriculture—Opportunities and Challenges
3. SECTOR OVERVIEW AND SEGMENT DEFINITIONS
Sector Overview and Segment Definitions
Market Definitions
Defining the Precision Agriculture Market
Defining the Precision Agriculture Market (continued)
4. STATUS OF THE AUSTRALIAN AGRICULTURAL SECTOR
Status of the Australian Agricultural Sector
Agriculture Sector Overview
Farm Costs
Farm Consolidation
Farm Productivity
Australian Farms—The Bigger, the Better
Income Variability
Income Variability (continued)
5. PRECISION AGRICULTURE—LANDSCAPE ASSESSMENT
Precision Agriculture—Landscape Assessment
Society Must Produce More Food for an Increasing Population
Precision Agriculture—A Brief Snapshot
Current Focus Areas for the Development of Precision Agriculture
Technology Trends
6. DRIVERS AND RESTRAINTS
Drivers and Restraints
Market Drivers
Drivers Explained
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
7. KEY ENABLING TECHNOLOGIES
Key Enabling Technologies
An Overview of Key Enabling Technologies
Segmentation of Precision Agriculture Enabling Technologies
Wireless Sensor Networks
Global Navigation Satellite System (GNSS)
Machine-to-Machine (M2M) Communication
Cloud Computing
Big Data
Predictive Analytics
Artificial Intelligence
Robotics
Drones
Technology Architecture of Precision Agriculture
Technology Convergence Enabling Precision Agriculture
Technology Convergence Enabling Precision Agriculture (continued)
Factors Influencing Technology Convergence
8. PRECISION AGRICULTURE MARKET—REVENUE FORECAST
Precision Agriculture Market—Revenue Forecast
Precision Agriculture Industry Structure
Precision Agriculture Industry Structure (continued)
Precision Agriculture Solution Providers
Global Precision Agriculture Market—Revenue Forecast
Global Footprint
Australian Precision Agriculture Market—Revenue Forecast
Australian Precision Agriculture Market—Revenue Forecast Discussion
Revenue Breakdown by Product Category
Revenue Breakdown by PA Solutions
Revenue Breakdown by End-user Sectors
9. AUSTRALIAN PRECISION AGRICULTURE TRENDS
Australian Precision Agriculture Trends
Adoption Trends and Growth Opportunities for Precision Agricultural Solutions in Australia
Precision Agriculture Technology Lifecycle Analysis
GNSS Solutions—Tractor Guidance
GNSS Solutions—Tractor Guidance (continued)
Variable Rate Application Technology
Variable Rate Technology—Smart Irrigation
Variable Rate Technology—Smart Irrigation (continued)
Remote Sensing & Monitoring
Agriculture Drones and Robotics
Agriculture Drones and Robotics (continued)
Industry Initiatives
Industry Initiatives (continued)
Competitors to Watch in the Australian Precision Agriculture Market
Competitors to Watch in the Australian Precision Agriculture Market (continued)
Competitors to Watch in the Australian Precision Agriculture Market (continued)
Competitors to Watch in the Australian Precision Agriculture Market (continued)
Competitors to Watch in the Australian Precision Agriculture Market (continued)
10. ICT IN PRECISION AGRICULTURE
ICT in Precision Agriculture
The ICT Landscape in Precision Agriculture
Why Artificial Intelligence is Critical to Precision Agriculture
Data—The New Seeds of Agriculture
Data—The New Seeds of Agriculture (continued)
Perspective on Communications
PA Communication Options
Precision Agriculture Solution Data Flow
Challenges with the National Broadband Network (NBN)
11. INNOVATION ECOSYSTEM
Innovation Ecosystem
Innovation Ecosystem—Overview
Importing Precision Agriculture Solutions
Wireless Sensors—Industry Initiatives
Global Satellite Navigation Systems—Industry Initiatives
Cloud Computing—Industry Initiatives
Machine-to-Machine Communication—Industry Initiatives
Big Data and Predictive Analytics—Industry Initiatives
Robotics—Industry Initiatives
Robotics—Industry Initiatives (continued)
Drones—Industry Initiatives
Drones—Industry Initiatives (continued)
Patent Trends of Technologies Enabling Precision Agriculture
Patent Trends of Technologies Enabling Precision Agriculture (continued)
Examples of Australian Precision Agricultural Research Initiatives
12. PREDICTIONS AND STRATEGIC RECOMMENDATIONS
Predictions and Strategic Recommendations
Analyst Insights
Analyst Insights (continued)
Prediction—The Future of PA in Australia
The Future of Precision Agriculture
Farm Management is the First Innovation of PA
Data Layering is the Key to Value-added Data Analysis
Mutually Beneficial PA Business Model
Precision Agriculture Marketing Strategies
Should the Sharing Economy Come to the Farm?
Should the Sharing Economy Come to the Farm? (continued)
Why the United States is Ahead of Australia
Why the United States is Ahead of Australia (continued)
13. THE LAST WORD
The Last Word
The Last Word
Legal Disclaimer
14. THE FROST & SULLIVAN STORY
The Frost & Sullivan Story
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy