Crop Protection Manufacturers Report 2012: A Strategic Market Analysis of the U.S. Crop Protection Industry
Mar. 28 2013
Pages: 80
Language: English
Price: Inquire
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The 2012 U.S. crop protection market began very optimistic as the industry anticipated another successful year within crop production. As the year progressed, everything changed as the Midwest suffered through its worst drought in more than 50 years, proving that the agricultural markets are extremely volatile. This report will examine the events taking place in 2012 and how the crop protection manufacturing sector performed during the 2012 year. This report captures these market situations and trends that include:
-Seed treatments and coatings -Generic manufacturers and products
-Branding strategies
-Distribution structure
-Retailer sales strategies
-Biotech seed traits perspective
This study provides reliable 2012 company and product sales information which is the foundation for any assessment within the U.S. crop protection industry. Crop protection is increasingly defined by a complex set of technologies and marketing strategies that go beyond the traditional definition. This includes seeds and seed treatment products in addition to generic pricing strategy and distributor level activity which all must be taken into account for a complete and thorough market analysis of the U.S. crop protection industry.
The principal objective of this study is to provide marketing managers with a reliable assessment of the overall performance of the U.S. crop protection industry in 2012. In meeting this objective, clients will be provided with a management tool to improve their perspective of the 2012 market situation and how the current situation may unfold over the next five years.
Today’s market turbulence in the crop protection industry began about fifteen years ago with the convergence of biotech crops, major product patent expirations, and acceptance of generic products at a time when the industry was maturing with saturated markets. Rather than follow traditional mature market curves, the U.S. crop protection industry is becoming more diverse and dynamic as each of these strategic drivers creates its own footprint within the industry. Traditional crop protection chemicals remain reliable indicators of overall industry direction, but newer crop protection components, such as generics, seed treatments or biologicals, must be factored into any analysis of current or future industry performance.
Introduction
-Purpose and objectives
-Timing
-Approach to methodology
Executive Summary
Summary of 2012 U.S. Crop Protection Market
Highlights of major industry events in 2012
One page highlights of each profiled company:
– Net 2012 sales vs. 2011
– Key events taking place in 2012
Marketing actions
Strategic initiatives
New product launches
Significant registrations
Acquisitions and divestitures
Distribution channel changes
Total net 2012 sales-top 15 U.S. companies
– Chemicals: agricultural crop markets
– Seed: treatments and coatings
– Seed: products
2012 Industry sales by product groups
– Herbicides
– Insecticides
– Fungicides
– Plant growth regulators
– Fumigants, other
– Seed treatment
– Seed traits
Strategic Change Drivers
Overview of principal change drivers: 2012-2017
– Distribution channel restructuring
– Branded vs. private label vs. generic products
– New and emerging technologies
– Growing number of-shore manufacturers
Potential scenarios by company
– Likely sales impacts from change drivers
– Company sales outlooks: 2012-2017
– Multiple scenario development of possible outcomes
Manufacture Profiles
Major research-based manufacturers
– BASF
– Bayer
– Dow
– DuPont
– Monsanto
– Syngenta
– Valent
General chemical manufacturers
– Albaugh
– Amvac
– Arysta
– FMC
– Gowan
– MANA
– Nufarm
– UPI
Profile Detail
Each company profile will include:
-Global business and sales
-Global crop protection sales
-U.S. crop protection business
U.S. crop protection sales and product details by:
– Herbicides
– Insecticides
– Fungicides
– Plant growth regulators/other
– Seed treatment
Sales 2012 vs. 2011
-Brands by active ingredients, patent status, target markets
-Review of new marketing initiatives
-Company profitability by EBIT
2012 business activity
– Sales group structures
– Distribution direction
– Research and technology
– Manufacturing
Five-and 10-year business outlook
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