Crop Protection Manufacturers Report 2012: A Strategic Market Analysis of the U.S. Crop Protection Industry

Mar. 28 2013 Pages: 80 Language: English Price: Inquire

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: Kline & Company, Inc.

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Summary
Table of contents

The 2012 U.S. crop protection market began very optimistic as the industry anticipated another successful year within crop production. As the year progressed, everything changed as the Midwest suffered through its worst drought in more than 50 years, proving that the agricultural markets are extremely volatile. This report will examine the events taking place in 2012 and how the crop protection manufacturing sector performed during the 2012 year. This report captures these market situations and trends that include:

-Seed treatments and coatings

-Generic manufacturers and products

-Branding strategies

-Distribution structure

-Retailer sales strategies

-Biotech seed traits perspective

This study provides reliable 2012 company and product sales information which is the foundation for any assessment within the U.S. crop protection industry. Crop protection is increasingly defined by a complex set of technologies and marketing strategies that go beyond the traditional definition. This includes seeds and seed treatment products in addition to generic pricing strategy and distributor level activity which all must be taken into account for a complete and thorough market analysis of the U.S. crop protection industry.

The principal objective of this study is to provide marketing managers with a reliable assessment of the overall performance of the U.S. crop protection industry in 2012. In meeting this objective, clients will be provided with a management tool to improve their perspective of the 2012 market situation and how the current situation may unfold over the next five years.

Today’s market turbulence in the crop protection industry began about fifteen years ago with the convergence of biotech crops, major product patent expirations, and acceptance of generic products at a time when the industry was maturing with saturated markets. Rather than follow traditional mature market curves, the U.S. crop protection industry is becoming more diverse and dynamic as each of these strategic drivers creates its own footprint within the industry. Traditional crop protection chemicals remain reliable indicators of overall industry direction, but newer crop protection components, such as generics, seed treatments or biologicals, must be factored into any analysis of current or future industry performance.