Organic Fruits and Vegetables Market by Crop (Organic Fruits, Organic Vegetables), Form (Fresh, Frozen, Puree, Powdered), End Use (Fresh Consumption, Food Processing), Distribution Channel, & by Region - Global Trends & Forecasts to 2020
Feb. 05 2016
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Organic fruits and vegetables form one of the rapidly growing markets in the organic food market, mainly due to its numerous health benefits and food safety. Organic fruits and vegetables are produced without any use of chemical fertilizers, pesticides, and other harmful chemicals. The organic fruits and vegetables are processed to increase the shelf life and convenience of consumption. The organic fruits and vegetables contain more nutrient content and have no use of synthetic chemicals which makes it safe for consumption.
The organic fruits & vegetables market is categorized into crop, form, end use, distribution channel, and region. On the basis of crop, the categories included are organic fruits and organic vegetables. Organic vegetables are further subdivided into leafy greens and vegetables. These types of organic fruits and vegetables are further divided into their subtypes. On the basis of form, the market is subdivided into fresh, powdered, frozen, and puree. On the basis of end use, the market is subdivided into fresh consumption and food processing. The major distribution channels considered in the report include supermarkets/hypermarkets, variety stores, and convenience stores. The market has also been segmented on the basis of regions into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW).
The global market is projected to reach USD 62.97 Billion by 2020. In 2014, the market was dominated by North America, followed by Europe. The Asia-Pacific market is projected to grow at the highest CAGR, with rapid growth in the organic fruits & vegetables market of developing countries such as China and India. The growing awareness about food safety and the rising consumption of processed organic fruits and vegetables products in this region are also driving the market.
This report estimates market sizes in terms of value (USD million) and volume (MT). Both ‘top-down’ and ‘bottom-up’ approaches were used to arrive at the market sizes and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews. The report provides both, qualitative and quantitative analysis of the organic fruits & vegetables market, the competitive landscape, and the preferred development strategies of key players.
The key players were observed to prefer new product launches & developments, acquisitions, agreements, and expansions as strategies to garner a larger share in the market. The report also analyzes the market dynamics, and issues faced by leading players.
Scope of the Report
The research study categorizes the market on the basis of crop, form, end use, distribution channel and regions.
On the basis of crop, the market was sub-segmented as follows:
- Organic fruits
- Others (including strawberries, pineapple and mangoes)
- Organic vegetables
- Leafy Greens
- Others (including collard greens, turnip greens and mustard greens)
- Broccoli & cauliflower
- Others (including onions and sweet potato)
On the basis of form, the market was sub-segmented as follows:
- Others (including canned fruits, diced vegetables and salads)
On the basis of end use, the market was sub-segmented as follows:
- Fresh consumption
- Food processing
On the basis of distribution channel, the market was sub-segmented as follows:
- Variety stores
- Convenience stores
- Others (including mom & pop stores and online grocery stores)
On the basis of region, the market was sub-segmented as follows:
- North America
- Latin America
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