1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 MARKET STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 25
2.4.1 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL SOIL MOISTURE SENSOR MARKET 31
4.2 MAJOR TYPES OF SOIL MOISTURE SENSORS 32
4.3 SOIL MOISTURE SENSOR MARKET, BY APPLICATION AND GEOGRAPHY 33
4.4 COUNTRY-WISE ANALYSIS OF THE SOIL MOISTURE SENSOR MARKET 34
4.5 SOIL MOISTURE SENSOR MARKET SIZE COMPARISION BY SUBTYPES 35
4.6 SOIL MOISTURE SENSOR MARKET LIFE CYCLE ANALYSIS, BY GEOGRAPHY IN 2015 36
5 MARKET OVERVIEW 37
5.1 INTRODUCTION 38
5.2 MARKET SEGMENTATION 38
5.2.1 BY TYPE 38
5.2.2 BY APPLICATION 39
5.2.3 BY REGION 40
5.3 SOIL MOISTURE SENSOR SYSTEM – OVERVIEW 40
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 43
5.4.1.1 Gradual shift in the climatic conditions 43
5.4.1.2 Environmental regulations 44
5.4.1.3 Improved productivity 44
5.4.2 RESTRAINTS 45
5.4.2.1 Soil spatial variability 45
5.4.2.2 Poor reliability 45
5.4.3 OPPORTUNITIES 46
5.4.3.1 Government incentives 46
5.4.3.2 Advanced farming techniques 46
5.4.3.3 Decline in the ASPs 47
5.4.4 CHALLENGES 48
5.4.4.1 Lack of awareness 48
5.5 BURNING ISSUE 49
5.5.1 WIRELESS MONITORING SYSTEM 49
5.6 WINNING IMPERATIVES 50
5.6.1 EMERGENCE OF SMART SENSORS 50
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.3 PORTER’S FIVE FORCES ANALYSIS 53
6.3.1 THREAT OF NEW ENTRANTS 55
6.3.2 THREAT OF SUBSTITUTES 56
6.3.3 BARGAINING POWER OF SUPPLIERS 57
6.3.4 BARGAINING POWER OF BUYERS 58
6.3.5 COMPETITIVE RIVALRY 59
7 SOIL MOISTURE SENSOR MARKET, BY TYPE 60
7.1 INTRODUCTION 61
7.2 VOLUMETRIC SOIL MOISTURE SENSORS 63
7.2.1 PROBE 67
7.2.2 TIME DOMAIN TRANSMISSIOMETRY (TDT) SENSOR 69
7.2.3 CAPACITANCE SENSOR 72
7.3 SOIL WATER POTENTIAL SENSOR 74
7.3.1 TENSIOMETER 78
7.3.2 GYPSUM BLOCK 80
7.3.3 GRANULAR MATRIX SENSOR 82
8 SOIL MOISTURE SENSOR MARKET, BY APPLICATION 85
8.1 INTRODUCTION 86
8.2 RESIDENTIAL 88
8.3 AGRICULTURE 90
8.4 LANDSCAPING AND GROUND CARE 92
8.5 SPORTS TURF 94
8.6 WEATHER FORECASTING 96
8.7 FORESTRY 98
8.8 RESEARCH STUDIES 99
8.9 CONSTRUCTION 101
9 GEOGRAPHIC ANALYSIS 103
9.1 INTRODUCTION 104
9.2 AMERICAS 106
9.2.1 U.S. 109
9.2.2 CANADA 109
9.2.3 BRAZIL 110
9.2.4 OTHERS 110
9.3 EUROPE 110
9.3.1 FRANCE 114
9.3.2 GERMANY 114
9.3.3 U.K. 114
9.3.4 OTHERS 114
9.4 ASIA-PACIFIC 115
9.4.1 CHINA 118
9.4.2 AUSTRALIA 118
9.4.3 JAPAN 119
9.4.4 OTHERS 119
9.5 ROW 119
9.5.1 MIDDLE EAST 122
9.5.2 AFRICA 123
10 COMPETITIVE LANDSCAPE 124
10.1 OVERVIEW 125
10.2 MARKET RANKING ANALYSIS 126
10.3 COMPETITIVE SCENARIO 127
10.3.1 NEW PRODUCT LAUNCHES 128
10.3.2 AGREEMENTS AND COLLABORATIONS 129
11 COMPANY PROFILES 130
(Company at a Glance, Business Overview, Products Offered, Key Strategy, Recent Developments, SWOT Analysis & MNM View)*
11.1 INTRODUCTION 130
11.2 THE TORO COMPANY 131
11.3 E. S. I. ENVIRONMENTAL SENSORS INC. 133
11.4 DECAGON DEVICES, INC. 135
11.5 IRROMETER COMPANY, INC. 137
11.6 CAMPBELL SCIENTIFIC, INC. 139
11.7 DELTA-T DEVICES LTD. 141
11.8 SPECTRUM TECHNOLOGIES, INC. 143
11.9 SENTEK PTY. LTD. 144
11.10 IMKO MICROMODULTECHNIK GMBH 145
11.11 AQUACHECK (PTY) LTD. 146
11.12 ACCLIMA, INC. 147
11.13 STEVENS WATER MONITORING SYSTEMS, INC. 148
*Details on company at a glance, recent financials, Products offered, strategies & insights, & recent developments might not be captured in case of unlisted companies.
12 APPENDIX 149
12.1 INSIGHTS OF INDUSTRY EXPERTS 149
12.2 DISCUSSION GUIDE 150
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 153
LIST OF TABLES
TABLE 1 PORTER’S FIVE FORCES ANALYSIS WITH THEIR WEIGHTAGE IMPACT 54
TABLE 2 SOIL MOISTURE SENSOR MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 61
TABLE 3 SOIL MOISTURE SENSOR MARKET SIZE, BY TYPE, 2013–2020 (THOUSAND UNITS) 62
TABLE 4 SOIL MOISTURE SENSOR MARKET SIZE FOR VOLUMETRIC SOIL MOISTURE SENSORS, BY SUBTYPE, 2013–2020 (USD MILLION) 63
TABLE 5 SOIL MOISTURE SENSOR MARKET SIZE FOR VOLUMETRIC SOIL MOISTURE SENSORS, BY SUBTYPE, 2013–2020 (THOUSAND UNITS) 64
TABLE 6 AVERAGE SELLING PRICES OF VOLUMETRIC SOIL MOISTURE SENSORS, BY SUBTYPE, 2013–2020 (USD) 65
TABLE 7 SOIL MOISTURE SENSOR MARKET SIZE FOR VOLUMETRIC SOIL MOISTURE SENSORS, BY APPLICATION, 2013–2020 (USD THOUSAND) 66
TABLE 8 SOIL MOISTURE SENSOR MARKET SIZE FOR VOLUMETRIC SOIL MOISTURE SENSORS, BY REGION, 2013–2020 (USD THOUSAND) 66
TABLE 9 SOIL MOISTURE SENSOR MARKET SIZE FOR PROBES, BY APPLICATION,2013–2020 (USD THOUSAND) 68
TABLE 10 SOIL MOISTURE SENSOR MARKET SIZE FOR PROBES, BY REGION,2013–2020 (USD THOUSAND) 68
TABLE 11 SOIL MOISTURE SENSOR MARKET SIZE FOR TDT SENSORS, BY APPLICATION,2013–2020 (USD THOUSAND) 70
TABLE 12 SOIL MOISTURE SENSOR MARKET SIZE FOR TDT SENSORS, BY REGION,2013–2020 (USD THOUSAND) 71
TABLE 13 SOIL MOISTURE SENSOR MARKET SIZE FOR CAPACITANCE SENSORS, BY APPLICATION, 2013–2020 (USD THOUSAND) 72
TABLE 14 SOIL MOISTURE SENSOR MARKET SIZE FOR CAPACITANCE SENSORS, BY REGION, 2013–2020 (USD THOUSAND) 73
TABLE 15 SOIL MOISTURE SENSOR MARKET SIZE FOR SOIL WATER POTENTIAL SENSORS, BY TYPE, 2013–2020 (USD MILLION) 74
TABLE 16 SOIL MOISTURE SENSOR MARKET SIZE FOR SOIL WATER POTENTIAL SENSORS, BY TYPE, 2013–2020 (THOUSAND UNITS) 75
TABLE 17 ASP OF SOIL WATER POTENTIAL SENSORS, BY SUBTYPE, 2013–2020 (USD) 76
TABLE 18 SOIL MOISTURE SENSOR MARKET SIZE FOR SOIL WATER POTENTIAL SENSORS, BY APPLICATION, 2013–2020 (USD THOUSAND) 77
TABLE 19 SOIL MOISTURE SENSOR MARKET SIZE FOR SOIL WATER POTENTIAL SENSORS, BY REGION, 2013–2020 (USD THOUSAND) 77
TABLE 20 SOIL MOISTURE SENSOR MARKET SIZE FOR TENSIOMETERS, BY APPLICATION, 2013–2020 (USD THOUSAND) 79
TABLE 21 SOIL MOISTURE SENSOR MARKET SIZE FOR TENSIOMETERS, BY REGION,2013–2020 (USD THOUSAND) 79
TABLE 22 SOIL MOISTURE SENSOR MARKET SIZE FOR GYPSUM BLOCKS, BY APPLICATION, 2013–2020 (USD THOUSAND) 81
TABLE 23 SOIL MOISTURE SENSOR MARKET SIZE FOR GYPSUM BLOCK, BY REGION,2013–2020 (USD THOUSAND) 81
TABLE 24 SOIL MOISTURE SENSOR MARKET SIZE FOR GRANULAR MATRIX SENSORS, BY APPLICATION, 2013–2020 (USD THOUSAND) 83
TABLE 25 SOIL MOISTURE SENSOR MARKET SIZE FOR GRANULAR MATRIX SENSORS, BY REGION, 2013–2020 (USD THOUSAND) 83
TABLE 26 SOIL MOISTURE SENSOR MARKET SIZE, BY APPLICATION,2013–2020 (USD MILLION) 87
TABLE 27 SOIL MOISTURE SENSOR MARKET SIZE, BY APPLICATION,2013–2020 (THOUSAND UNITS) 88
TABLE 28 SOIL MOISTURE SENSOR MARKET SIZE FOR THE RESIDENTIAL APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 89
TABLE 29 SOIL MOISTURE SENSOR MARKET SIZE FOR THE RESIDENTIAL APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 89
TABLE 30 SOIL MOISTURE SENSOR MARKET SIZE FOR THE AGRICULTURE APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 91
TABLE 31 SOIL MOISTURE SENSOR MARKET SIZE FOR THE AGRICULTURE APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 91
TABLE 32 SOIL MOISTURE SENSOR MARKET SIZE FOR THE LANDSCAPING AND GROUND CARE APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 93
TABLE 33 SOIL MOISTURE SENSOR MARKET SIZE FOR THE LANDSCAPING AND GROUND CARE APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 93
TABLE 34 SOIL MOISTURE SENSOR MARKET SIZE FOR THE SPORTS TURF APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 94
TABLE 35 SOIL MOISTURE SENSOR MARKET SIZE FOR THE SPORTS TURF APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 95
TABLE 36 SOIL MOISTURE SENSOR MARKET SIZE FOR THE WEATHER FORECASTING APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 96
TABLE 37 SOIL MOISTURE SENSOR MARKET SIZE FOR THE WEATHER FORECASTING APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 97
TABLE 38 SOIL MOISTURE SENSOR MARKET SIZE FOR THE FORESTRY APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 98
TABLE 39 SOIL MOISTURE SENSOR MARKET SIZE FOR THE FORESTRY APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 98
TABLE 40 SOIL MOISTURE SENSOR MARKET SIZE FOR THE RESEARCH STUDIES APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 100
TABLE 41 SOIL MOISTURE SENSOR MARKET SIZE FOR THE RESEARCH STUDIES APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 100
TABLE 42 SOIL MOISTURE SENSOR MARKET SIZE FOR THE CONSTRUCTION APPLICATION, BY TYPE, 2013–2020 (USD THOUSAND) 101
TABLE 43 SOIL MOISTURE SENSOR MARKET SIZE FOR THE CONSTRUCTION APPLICATION, BY REGION, 2013–2020 (USD THOUSAND) 102
TABLE 44 SOIL MOISTURE SENSOR MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 104
TABLE 45 SOIL MOISTURE SENSOR MARKET SIZE, BY REGION,2013–2020 (THOUSAND UNITS) 105
TABLE 46 SOIL MOISTURE SENSOR MARKET SIZE IN THE AMERICAS, BY TYPE,2013–2020 (USD THOUSAND) 107
TABLE 47 SOIL MOISTURE SENSOR MARKET SIZE IN THE AMERICAS, BY APPLICATION,2013–2020 (USD THOUSAND) 107
TABLE 48 SOIL MOISTURE SENSOR MARKET SIZE IN THE AMERICAS, BY COUNTRY,2013–2020 (USD THOUSAND) 108
TABLE 49 SOIL MOISTURE SENSOR MARKET SIZE IN THE AMERICAS, BY COUNTRY,2013–2020 (THOUSAND UNITS) 109
TABLE 50 SOIL MOISTURE SENSOR MARKET IN EUROPE, BY TYPE,2013–2020 (USD THOUSAND) 111
TABLE 51 SOIL MOISTURE SENSOR MARKET SIZE IN EUROPE, BY APPLICATION,2013–2020 (USD THOUSAND) 112
TABLE 52 SOIL MOISTURE SENSOR MARKET SIZE IN EUROPE, BY COUNTRY,2013–2020 (USD THOUSAND) 112
TABLE 53 SOIL MOISTURE SENSOR MARKET SIZE IN EUROPE, BY COUNTRY,2013–2020 (THOUSAND UNITS) 113
TABLE 54 SOIL MOISTURE SENSOR MARKET SIZE IN APAC, BY TYPE,2013–2020 (USD THOUSAND) 116
TABLE 55 SOIL MOISTURE SENSOR MARKET SIZE IN APAC, BY APPLICATION,2013–2020 (USD THOUSAND) 116
TABLE 56 SOIL MOISTURE SENSOR MARKET SIZE IN APAC, BY COUNTRY,2013–2020 (USD THOUSAND) 117
TABLE 57 SOIL MOISTURE SENSOR MARKET SIZE IN APAC, BY COUNTRY,2013–2020 (THOUSAND UNITS) 118
TABLE 58 SOIL MOISTURE SENSOR MARKET SIZE IN ROW, BY TYPE,2013–2020 (USD THOUSAND) 120
TABLE 59 SOIL MOISTURE SENSOR MARKET SIZE IN ROW, BY APPLICATION,2013–2020 (USD THOUSAND) 121
TABLE 60 SOIL MOISTURE SENSOR MARKET SIZE IN ROW, BY COUNTRY,2013–2020 (USD THOUSAND) 121
TABLE 61 SOIL MOISTURE SENSOR MARKET SIZE IN ROW, BY COUNTRY,2013–2020 (THOUSAND UNITS) 122
TABLE 62 MARKET RANKING OF THE TOP FIVE PLAYERS IN THE SOIL MOISTURE SENSOR MARKET, 2014 126
TABLE 63 NEW PRODUCT LAUNCHES IN THE SOIL MOISTURE SENSORS MARKET 128
TABLE 64 AGREEMENTS AND COLLABORATIONS IN THE SOIL MOISTURE SENSORS MARKET 129
LIST OF FIGURES
FIGURE 1 SOIL MOISTURE SENSOR MARKET: RESEARCH DESIGN 17
FIGURE 2 PROCESS FLOW OF MARKET SIZE ESTIMATION 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 SOIL MOISTURE SENSOR MARKET: BREAKDOWN & DATA TRIANGULATION 24
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 25
FIGURE 7 VOLUMETRIC SOIL MOISTURE SENSORS ARE ESTIMATED TO HAVE A LARGER MARKET SIZE THAN SOIL WATER POTENTIAL SENSORS IN 2015 27
FIGURE 8 PROBES FOR VOLUMETRIC SOIL MOISTURE SENSORS AND TENSIOMETER FOR SOIL WATER POTENTIAL SENSORS ARE EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 28
FIGURE 9 SPORTS TURF IS EXPECTED TO BE THE FASTEST-GROWING APPLICATION IN THE SOIL MOISTURE SENSOR MARKET DURING THE FORECAST PERIOD 29
FIGURE 10 APAC IS LIKELY TO BE THE FASTEST-GROWING REGION IN THE SOIL MOISTURE SENSOR MARKET DURING THE FORECAST PERIOD 30
FIGURE 11 RISING AWARENESS ABOUT BENEFITS OF SOIL MOISTURE SENSORS IS EXPECTED TO INCREASE THE DEMAND FOR THE SAME 31
FIGURE 12 VOLUMETRIC SOIL MOISTURE SENSOR MARKET WOULD CONTINUE TO DOMINATE OVER SOIL WATER POTENTIAL SENSOR MARKT DURING THE FORECAST PERIOD 32
FIGURE 13 AGRICULTURE HOLDS THE LARGEST SHARE OF THE SOIL MOISTURE SENSOR MARKET 33
FIGURE 14 U.S. ACCOUNTS FOR THE LARGEST SHARE OF THE SOIL MOISTURE SENSOR MARKET IN 2015 34
FIGURE 15 SOIL WATER POTENTIAL SENSORS ARE EXPECTED TO GROW AT A FASTER RATE DURING THE FORECAST PERIOD 35
FIGURE 16 APAC MARKET HAS JUST ENTERED THE GROWTH PHASE 36
FIGURE 17 SOIL MOISTURE SENSOR MARKET SEGMENTATION 38
FIGURE 18 SOIL MOISTURE SENSOR MARKET SEGMENTATION: BY TYPE 38
FIGURE 19 SOIL MOISTURE SENSOR MARKET, BY APPLICATION 39
FIGURE 20 SOIL MOISTURE SENSOR MARKET, BY REGION 40
FIGURE 21 OVERVIEW OF THE SOIL MOISTURE SENSOR SYSTEM 40
FIGURE 22 SOIL MOISTURE SENSORS HELP GROWERS TO PREDICT THE IRRIGATION TIME CORRECTLY EVEN AFTER THE DRASTIC CHANGES IN THE RAIN CYCLE 42
FIGURE 23 GLOBAL PRECIPITATION AMOUNT, 1901–2013 43
FIGURE 24 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE RAW MATERIAL SUPPLY AND ORIGINAL EQUIPMENT MANUFACTURING PHASE 51
FIGURE 25 PORTER’S FIVE FORCES ANALYSIS, 2015 53
FIGURE 26 WITH THE EMERGENCE OF SEVERAL ENVIRONMENTAL REGULATIONS AND GRADUAL SHIFT IN THE CLIMATIC CONDITIONS, SUPPLIERS’ BARGAINING POWER IS CURRENTLY HIGH 54
FIGURE 27 THE IMPACT OF THREAT OF NEW ENTRANTS IS CURRENTLY MEDIUM DUE TO HIGH R&D EXPENSES AND PRESENCE OF PROMINENT PLAYERS 55
FIGURE 28 EASE OF SUBSTITUTE IS THE ONLY FACTOR SUPPORTING THE SUBSTITUTE’S MARKET 56
FIGURE 29 SUPPLIER CONCENTRATION AND DEPENDENCE OF SUPPLIERS ON THE SAID INDUSTRY ARE HIGHLY IMPACTING SUPPLIERS’ POWER 57
FIGURE 30 BUYERS WOULD HAVE A LIMITED CHOICE DUE TO ABSENCE OF ANY SAME QUALITY SUBSTITUTES 58
FIGURE 31 THE INTENSITY OF COMPETITIVE RIVALRY IS EXPECTED TO BE MEDIUM DUE TO LOW EXIT BARRIERS AND DIFFERENTIATION 59
FIGURE 32 THE MARKET FOR SOIL WATER POTENTIAL SENSORS IS ESTIMATED TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD 62
FIGURE 33 TDT IS EXPECTED TO BE THE FASTEST-GROWING TYPE OF VOLUMETRIC SOIL MOISTURE SENSORS DURING THE FORECAST PERIOD 64
FIGURE 34 COMPARISION OF ASPS OF VARIOUS TYPES OF VOLUMETRIC SOIL MOISTURE SENSORS FROM 2013 TO 2020 65
FIGURE 35 MARKET SIZE COMPARISION FOR VOLUMETRIC SOIL MOISTURE SENSORS, 2015 VS. 2020 67
FIGURE 36 MARKET SIZE COMPARISION FOR PROBES, 2015 VS. 2020 69
FIGURE 37 MARKET SIZE COMPARISION FOR TDT SENSORS, 2015 VS. 2020 71
FIGURE 38 MARKET SIZE COMPARISION FOR CAPACITANCE SENSORS, 2015 VS. 2020 73
FIGURE 39 GRANULAR MATRIX IS THE FASTEST-GROWING TYPE OF SOIL WATER POTENTIAL SENSOR DURING THE FORECAST PERIOD 75
FIGURE 40 COMPARISION OF ASPS OF VARIOUS TYPES OF SOIL WATER POTENTIAL SENSORS FROM 2013 TO 2020 76
FIGURE 41 MARKET SIZE COMPARISION FOR SOIL WATER POTENTIAL SENSORS, 2015 VS. 2020 78
FIGURE 42 MARKET SIZE COMPARISION FOR TENSIOMETERS, 2015 VS. 2020 80
FIGURE 43 MARKET SIZE COMPARISION FOR GYPSUM BLOCKS, 2015 VS. 2020 82
FIGURE 44 MARKET SIZE COMPARISION FOR GRANULAR MATRIX SENSORS, 2015 VS. 2020 84
FIGURE 45 AGRICULTURE IS EXPECTED TO CONTRIBUTE A MAJOR SHARE IN THE OVERALL SOIL MOISTURE SENSOR MARKET 86
FIGURE 46 MARKET SIZE COMPARISION FOR THE RESIDENTIAL APPLICATION, 2015 VS. 2020 90
FIGURE 47 MARKET SIZE COMPARISION FOR THE AGRICULTURE APPLICATION, 2015 VS. 2020 92
FIGURE 48 MARKET SIZE COMPARISION FOR THE LANDSCAPE AND GROUND CARE APPLICATION, 2015 VS. 2020 93
FIGURE 49 MARKET SIZE COMPARISION FOR THE SPORTS TURF APPLICATION, 2015 VS. 2020 95
FIGURE 50 MARKET SIZE COMPARISION FOR THE WEATHER FORECASTING APPLICATION, 2015 VS. 2020 97
FIGURE 51 MARKET SIZE COMPARISION FOR THE FORESTRY APPLICATION, 2014 VS. 2020 99
FIGURE 52 MARKET SIZE COMPARISION FOR THE RESEARCH STUDIES APPLICATION, 2015 VS. 2020 101
FIGURE 53 MARKET SIZE COMPARISION FOR THE CONSTRUCTION APPLICATION, 2015 VS. 2020 102
FIGURE 54 GEOGRAPHIC SNAPSHOT (2015–2020) 104
FIGURE 55 THE AMERICAS SOIL MOISTURE SENSOR MARKET SNAPSHOT 106
FIGURE 56 U.S. DOMINATED THE SOIL MOISTURE SENSOR MARKET IN THE AMERICAS WITH THE LARGEST MARKET SHARE IN 2015 108
FIGURE 57 SOIL MOISTURE SENSOR MARKET SNAPSHOT OF EUROPE 111
FIGURE 58 GERMANY IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE IN THE EUROPEAN SOIL MOISTURE SENSOR MARKET IN 2015 113
FIGURE 59 SOIL MOISTURE SENSOR MARKET SNAPSHOT IN ASIA-PACIFIC 115
FIGURE 60 AUSTRALIA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE SOIL MOISTURE SENSOR MARKET IN THE APAC REGION IN 2015 117
FIGURE 61 SOIL MOISTURE SENSOR MARKET SNAPSHOT IN REST OF THE WORLD 120
FIGURE 62 MIDDLE EAST IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE SOIL MOISTURE SENSOR MARKET IN THE ROW REGION IN 2015 122
FIGURE 63 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENT AS THE KEY GROWTH STRATEGY FROM 2013 TO 2015 125
FIGURE 64 MARKET EVALUATION FRAMEWORK 127
FIGURE 65 BATTLE FOR THE MARKET SHARE: NEW PRODUCT LAUNCHES IS THE KEY STRATEGY 128
FIGURE 66 GEOGRAPHIC REVENUE MIX OF TOP 5 SOIL MOISTURE SENSOR MARKET PLAYERS 130
FIGURE 67 THE TORO COMPANY: COMPANY SNAPSHOT 131
FIGURE 68 SWOT ANALYSIS 132
FIGURE 69 E. S. I. ENVIRONMENTAL SENSORS INC.: COMPANY SNAPSHOT 133
FIGURE 70 SWOT ANALYSIS 134
FIGURE 71 SWOT ANALYSIS 136
FIGURE 72 SWOT ANALYSIS 138
FIGURE 73 SWOT ANALYSIS 140