LIST OF TABLES
TABLE 1 CONNECTED AGRICULTURE MARKET SIZE, BY COMPONENT, 2013–2020 (USD MILLION) 26
TABLE 2 CONNECTED AGRICULTURE MARKET: SUMMARY OF DRIVERS 36
TABLE 3 CONNECTED AGRICULTURE MARKET: SUMMARY OF RESTRAINTS 37
TABLE 4 CONNECTED AGRICULTURE MARKET: SUMMARY OF OPPORTUNITIES 38
TABLE 5 CONNECTED AGRICULTURE MARKET: SUMMARY OF CHALLENGES 38
TABLE 6 GLOBAL CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 46
TABLE 7 GLOBAL CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 48
TABLE 8 GLOBAL CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 49
TABLE 9 CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 52
TABLE 10 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 55
TABLE 11 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 55
TABLE 12 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 56
TABLE 13 U.S.: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 56
TABLE 14 U.S.: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 57
TABLE 15 U.S.: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 57
TABLE 16 CANADA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 58
TABLE 17 CANADA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 58
TABLE 18 CANADA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 59
TABLE 19 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 59
TABLE 20 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 60
TABLE 21 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 60
TABLE 22 U.K.: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 61
TABLE 23 U.K.: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 61
TABLE 24 U.K.: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 62
TABLE 25 GERMANY: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 62
TABLE 26 GERMANY: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 63
TABLE 27 GERMANY: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 63
TABLE 28 FRANCE: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 64
TABLE 29 FRANCE: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 64
TABLE 30 FRANCE: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 65
TABLE 31 RUSSIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 65
TABLE 32 RUSSIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 66
TABLE 33 RUSSIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 66
TABLE 34 ASIA-PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 69
TABLE 35 ASIA-PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 69
TABLE 36 ASIA-PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 70
TABLE 37 CHINA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 70
TABLE 38 CHINA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 71
TABLE 39 CHINA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 71
TABLE 40 INDIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 72
TABLE 41 INDIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 72
TABLE 42 INDIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 73
TABLE 43 AUSTRALIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 73
TABLE 44 AUSTRALIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 74
TABLE 45 AUSTRALIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 74
TABLE 46 INDONESIA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 75
TABLE 47 INDONESIA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 75
TABLE 48 INDONESIA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 76
TABLE 49 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 76
TABLE 50 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 77
TABLE 51 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 77
TABLE 52 ISRAEL: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 78
TABLE 53 ISRAEL: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 78
TABLE 54 ISRAEL: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 79
TABLE 55 SOUTH AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 79
TABLE 56 SOUTH AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 80
TABLE 57 SOUTH AFRICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 80
TABLE 58 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 81
TABLE 59 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 81
TABLE 60 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 82
TABLE 61 BRAZIL: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 82
TABLE 62 BRAZIL: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 83
TABLE 63 BRAZIL: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 83
TABLE 64 MEXICO: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION PLATFORM, 2013–2020 (USD MILLION) 84
TABLE 65 MEXICO: CONNECTED AGRICULTURE MARKET SIZE, BY INDUSTRY SOLUTION, 2013–2020 (USD MILLION) 84
TABLE 66 MEXICO: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 85
TABLE 67 NEW PRODUCT LAUNCHES, 2015 88
TABLE 68 AGREEMENTS, COLLABORATIONS, AND JOINT VENTURES, 2015 89
TABLE 69 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS, 2015 90
TABLE 70 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS 116
LIST OF FIGURES
FIGURE 1 GLOBAL CONNECTED AGRICULTURE MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 GLOBAL CONNNECTED AGRICULTURE MARKET: ASSUMPTIONS 23
FIGURE 5 EVOLUTION OF CONNECTED AGRICULTURE 25
FIGURE 6 GLOBAL CONNECTED AGRICULTURE MARKET SNAPSHOT, 2015 25
FIGURE 7 CONNECTED AGRICULTURE (BY APPLICATION PLATFORM) SNAPSHOT, 2015 VS. 2020 26
FIGURE 8 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY 27
FIGURE 9 DEPLOYMENT OF TELECOM INFRASTRUCTURE IS DRIVING THE CONNECTED AGRICULTURE MARKET 28
FIGURE 10 SMART IRRIGATION SEGMENT WOULD ACCOUNT FOR THE LARGEST MARKET SHARE AMONG THE CONNECTED AGRICULTURE SERVICES IN THE FORECAST PERIOD 28
FIGURE 11 MOBILE PAYMENT SERVICES IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE IN THE CONNECTED SERVICES MARKET IN 2015 29
FIGURE 12 ASIA-PACIFIC IS EXPECTED TO BE IN HIGH GROWTH PHASE DURING THE FORECAST PERIOD 30
FIGURE 13 EVOLUTION OF CONNECTED AGRICULTURE MARKET 32
FIGURE 14 MARKET SEGMENTATION OF THE CONNECTED AGRICULTURE MARKET 34
FIGURE 15 CONNECTED AGRICULTURE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 35
FIGURE 16 VALUE CHAIN ARCHITECTURE: CONNECTED AGRICULTURE MARKET 40
FIGURE 17 PORTER’S FIVE FORCES ANALYSIS 41
FIGURE 18 AGRICULTURE TRADING TO LEAD THE CONNECTED AGRICULTURE MARKET DURING THE FORECAST PERIOD 45
FIGURE 19 SMART IRRIGATION IS EXPECTED TO HAVE THE LARGEST SHARE IN THE CONNECTED AGRICULTURE MARKET IN 2015 46
FIGURE 20 MOBILE PAYMENT SERVICES TO HOLD A MAJOR MARKET SHARE OF THE CONNECTED AGRICULTURE MARKET DURING THE FORECAST PERIOD 49
FIGURE 21 GEOGRAPHIC SNAPSHOT (2015): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOTSPOTS 51
FIGURE 22 NORTH AMERICA IS EXPECTED TO LEAD THE MARKET IN 2015 52
FIGURE 23 NORTH AMERICA MARKET SNAPSHOT 54
FIGURE 24 ASIA-PACIFIC MARKET SNAPSHOT 68
FIGURE 25 COMPANIES ADOPTED PARTNERSHIPS AND AGREEMENTS AS THE KEY GROWTH STRATEGY, 2012 - 2015 86
FIGURE 26 MARKET EVALUATION FRAMEWORK - SIGNIFICANT AGREEMENTS AND PARTNERSHIPS HAVE FUELED GROWTH AND INNOVATION IN 2012 AND 2015 87
FIGURE 27 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY 88
FIGURE 28 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 91
FIGURE 29 VODAFONE PLC: COMPANY SNAPSHOT 92
FIGURE 30 VODAFONE PLC: SWOT ANALYSIS 94
FIGURE 31 MICROSOFT CORPORATION: COMPANY SNAPSHOT 95
FIGURE 32 MICROSOFT CORPORATION: SWOT ANALYSIS 97
FIGURE 33 SAP A.G: COMPANY SNAPSHOT 98
FIGURE 34 SAP A.G: SWOT ANALYSIS 100
FIGURE 35 CISCO SYSTEMS, INC.: COMPANY SNAPSHOT 101
FIGURE 36 CISCO SYSTEMS, INC.: SWOT ANALYSIS 103
FIGURE 37 TRIMBLE NAVIGATION: COMPANY SNAPSHOT 104
FIGURE 38 TRIMBLE NAVIGATION: SWOT ANALYSIS 106