Home Insecticides in Mexico
Jul 23 2014
Pages: 16
Language: English
Price: $900
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TRENDS
During 2012 and 2013 growth in home insecticides remained stable due to a lack of product innovation and low penetration amongst consumers. This led to a vicious circle, as companies were not willing to invest in new product development in a category with weak growth, and the lack of product innovation discouraged new consumers from beginning to purchase home insecticides.
COMPETITIVE LANDSCAPE
SC Johnson & Son led home insecticides with a 79% value share in 2013, thanks to the strong positioning of its brands Raid and Baygon. The company is present in electric insecticides, insecticide baits, insecticide coils and spray/aerosol insecticides. The next relevant company in this category is Industrias H24, with a 14% share of value sales. The H24 brand is also present in most of the categories in home insecticides.
PROSPECTS
During the forecast period home insecticides is expected to increase by a moderate CAGR of 1% in volume terms and by a CAGR of 2% in constant value terms.
Overview
Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Insecticides industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Insecticides in Mexico market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Insecticides in Mexico?
- What are the major brands in Mexico?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Mexico?
- What are the key new product launches in the insecticides market?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
For each category and subcategory you will receive the following data in Excel format:
From Passport
- Market Sizes
- Company Shares
- Brand Shares
- Distribution
- Pricing
- Analysis by Type
Market size details:
- Retail volume
- Retail volume % growth
- Retail volume per capita
- Retail value retail selling price % growth
- Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
- Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
- Retail value manufacturer selling price % growth
- Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
- Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
- Retail volume alternative
- Retail volume alternative % growth
- Retail volume alternative per capita
Home Insecticides in Mexico - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
- Table 1 Sales of Home Insecticides by Category: Value 2008-2013
- Table 2 Sales of Home Insecticides by Category: % Value Growth 2008-2013
- Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2013
- Table 4 NBO Company Shares of Home Insecticides: % Value 2009-2013
- Table 5 LBN Brand Shares of Home Insecticides: % Value 2010-2013
- Table 6 Forecast Sales of Home Insecticides by Category: Value 2013-2018
- Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2013-2018
Home Care in Mexico - Industry Context
EXECUTIVE SUMMARY
Expansion of home care continues
Improved formulations drive new product innovations
Procter & Gamble de México leads home care
Independent small retailers are still important for home care sales
Home care expected to continue showing growth in the coming years
KEY TRENDS AND DEVELOPMENTS
Home care manufacturers demonstrate environmental concern
Companies battle for consumer loyalty through innovative marketing campaigns
The 2013 Mexican economic slowdown impacts the home care market
MARKET INDICATORS
- Table 8 Households 2008-2013
MARKET DATA
- Table 9 Sales of Home Care by Category: Value 2008-2013
- Table 10 Sales of Home Care by Category: % Value Growth 2008-2013
- Table 11 NBO Company Shares of Home Care: % Value 2009-2013
- Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
- Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013
- Table 14 Distribution of Home Care by Format: % Value 2008-2013
- Table 15 Distribution of Home Care by Format and Category: % Value 2013
- Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
- Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
SOURCES
- Summary 1 Research Sources
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