|the crop protection industry in Europe and represents the industry’s European regional network. We promote modern agricultural technology in the context of sustainable development, one which protects the health of humans and the environment, and, in doing so, seek to build understanding of our role on why pesticides are needed, recognition of our contribution towards an affordable healthy diet, competitive agriculture and high quality of life, and uphold informed dialogue about our views, values and beliefs.
We represent our industry in relevant European fora, towards our major stakeholders and the wider public.
We lead and co-ordinate a European network of member companies and national associations, who act as our local representatives.
We endeavour to listen and learn from our stakeholders and the public, and seek to understand their interests, views and perspectives.|